Digital Marketing Manager - Mumbai Metropolitan Region, India - Career Stone Consultant
Description
Purpose of the role
The Digital Marketing Manager will play a very important role in:
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Ensuring Kellanova's brand representations online are accurate & on-strategy; and optimized for search and conversion across all ecommerce channels where our products are sold.
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Directly impacting the growth trajectory of e-commerce India and contribute to building a world-class organization.
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Tabulating performance trends across platforms, categories and drawing key insights to continually improve return on ad spends
Working Relationships
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Agencies for Performance Marketing, Dashboarding and Content
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Platform Media Partners: to drive brand, channel and company objectives
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Digital manager to drive full funnel activations
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Brand and Category managers to regularly fine tune brand strat implementation
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Key Account Managers on platform strategies and executions
A Taste of What You'll be doing
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Develop and execute the annual performance marketing strategic plan broken down by media type x brand x platform and review this monthly
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Fulfill brand objectives across platforms through accurate cohort designing for each media type across the funnel
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Exhibit a strong command over agency partners while ensuring mutually stated annual, quarter and month objectives are met through a robust review process
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Build a sustainable innovation launch model that can be used to rapidly and sustainably scale new launches
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Supervise teams responsible for the brands' representation on the Digital shelf including product page content, search and banner ads
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Liaise with internal team members regarding the day-to-day management of the campaigns & content
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Working cross-functionally with finance teams to ensure timely issuance of Purchase orders and payments to maintain financial hygiene
Your Recipe for Success
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Bachelors degree with at least 6 - 8 years of total experience and years of e-commerce performance marketing experience.
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Must have brand side experience
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CPG industry experience preferred
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Key Account Management (sales) experience preferred
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The ability to influence others and drive ideas through to action
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Excellent analytical and problem-solving skills, combined with strong business judgement and demonstrated project management experience from media/CPG industries
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Energy and passion, a self-starter who is willing to operate at highly strategic as well as very tactical levels given the start-up nature of the business