Social Media Manager - Erode - Folks Digital

    Folks Digital
    Folks Digital Erode

    2 days ago

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    Description

    About us and Job Overview:

    Folks Digital embodies a culture of innovation, empowerment, honesty, and trust. If you live and breathe digital marketing, we invite collaboration. We seek a Social Media Manager to craft, execute, track, and optimize social media campaigns across major channels.

    The ideal candidate is a diligent team player who will play a critical role in creating original digital content across various platforms.

    We prioritize the following must-haves:

    • Comprehensive understanding of Organic and Paid Social Media platforms. We will ask for case studies, proven track records, and scenario-specific questions.
    • Minimum 4-5 years of work experience. At least 2 years managing a Team (within total work experience)
    • Strong verbal and written communication skills, as content auditing will be required.
    • Prior experience with Ad campaign development, sales conversion funnels, and social media lead generation.
    • Experience using a social media content scheduler.
    • In-depth knowledge of Facebook Ads, Instagram Ads, and an added advantage if Google Ads are also known.

    Main Responsibilities

    • Develop a social media strategy for clients.
    • Create original content and monthly deck ideations.
    • Provide data analysis and metric reporting for clients.
    • Stay up-to-date on new social media trends and create ideas for implementing various social media activities.
    • Develop a well-thought-out social media content calendar for clients, setting goals to increase brand awareness and engagement through Organic & Paid channels.
    • Maintain our social media editorial calendar by working closely with other members of the social media team to research, direct the content writer, audit, and publish social content.
    • Familiarity with Facebook, Instagram, Twitter, and LinkedIn – Organic & Paid. An advantage is having managed Google Ads previously or currently.
    • Monitor and report on performance using social marketing tools and derive data from Google Analytics.
    • Collaborate with graphic designers and content writers to create engaging social media posts and content.
    • Campaign Management & Branding - Ideation to Implementation.
    • Participate in social groups to increase brand awareness.
    • Bring fresh ideas and strategies, and stay updated on Social Media Trends.

    Qualifications

    • Candidates with a graduate degree in Mass Media and Communications or related fields are preferred.
    • Candidates with 4-5 years of work experience will be preferred.
    • Please review our must-have criteria mentioned earlier.


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