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- Data Visualization
- Predictive Modeling
- Data Mining
- ROI Strategies
- Google Ads
- Develop and manage Google Ads campaigns across various channels, including Search, Display, Video, and Shopping.
- Conduct in-depth keyword research and competitor analysis to optimize ad performance.
- Create compelling ad copy and landing pages to enhance conversion rates.
- Set up and optimize conversion tracking to measure campaign effectiveness.
- Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
- Make data-driven recommendations for campaign optimization and budget allocation.
- Stay up-to-date with Google Ads platform updates and industry best practices.
- Collaborate with the marketing team to develop integrated advertising campaigns.
- Provide regular reports on campaign performance and ROI.
- 4 - 6 years of hands-on experience with proven track record of successful PPC campaign, Google Ads management and optimization.
- In-depth understanding of SEM and digital marketing concepts, Google Analytics and other analytics tools.
- Experience with e-commerce platforms and shopping campaigns.
- Excellent analytical, organizational, and communication skills.
- Knowledge of other digital marketing channels (SEO, social media, email marketing).
- Ability to work independently and collaboratively in a fast-paced environment.
- Capable of managing advertising budgets effectively to maximize campaign performance.
- Google Ads certification is a plus.
Google Ads Specialist - Coimbatore, India - Vilvah
3 weeks ago

Description
Job Description
We are seeking a highly skilled and data-driven Google Ads Specialist to join our team at Vilvah, a dynamic and rapidly growing Direct-to-Consumer Ecommerce brand.
Skills Required:
Company Overview:
Vilvah specializes in offering sustainable, safe and natural skincare and hair care products with a commitment to sustainability, ethical sourcing, and customer satisfaction.
Job Overview:
The ideal candidate will have a deep understanding of Google Ads platform, including Search, Display, Video, and Shopping campaigns.
Roles And Responsibilities:
Qualifications And Skills:
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