Assistant Manager - Kolkata - confidential

    confidential
    confidential Kolkata

    6 days ago

    Full time
    Description

    Role

    To identify and create integrated media opportunities for brands so as to enhance brand imagery, visibility and credibility to build desired brand opinions and influence consumer behavior.

    This role is ideal for Dynamic, Proactive individuals with excellent communication skills, flair for writing and a creative mindset – this role will involve the management of a wide spectrum of Media relation activities, media communication campaign, community relations and Crisis communications. The individual must have prior experience in PR, digital communication -influencer marketing, from a reputed organization as this role is a hands-on role.

    Key Responsibilities

    • Assist in effective communication on behalf of the Personal Care Products Business to external stakeholders, particularly through media.
    • Assist / Create/identify series of relevant and appropriate brand PR opportunities to enhance brand Imagery, credibility and visibility to influence consumer behavior and help create a positive disposition towards PCPB brands
    • Content development and editing – press release, articles, FAQS, briefing documents, etc. and maintenance of this knowledge repository
    • Support Brand marketing with impactful and focus features on brand attributes and communicate key brand messages
    • Communication and liaising with internal stakeholders along with external agencies
    • Identify and develop influencer marketing as a key channel of brand advocacy – managing end to end influencer campaigns- content, scripting, creative visualization, liaising with agencies to curate relevant content for brand exposure
    • Liaise with corporate communications for brand specific communications to align with the Organizational line of thought
    • Deployment and tracking a crisis strategy in liaison with the team, corporate communication and brand custodians including legal
    • Track, Monitor & Influence Media Coverage and social media campaigns and influencer marketing plans
    • Interact with internal stakeholders to ensure brand dialogue and communication
    • Assist in managing PR agency output and to enhance brand reputation, imagery and influence.

    Requirements

    QUALIFICATION:

    • Post – Graduate in any field.
    • Masters in Corp Communication / Journalism / Public Relations is an added advantage

    Experience

    • Total relevant experience of 4-5 years

    Functional Competencies

    • Excellent communication skills – written and verbal
    • Creative, analytical ability
    • Understands the media landscape and is well networked with media both print as well as digital
    • Hands on experience of social media, web technologies, creative and presentation tools
    • Follows trends and implements best practices in employee engagement and influencer (both online and offline) engagement
    • Ability to understand the business holistically, its financial, legal and operational underpinnings and what it takes to make it profitable
    • Experience of managing communications agencies or an agency client servicing team
    • Experience in handling scale influencer campaigns and content

    Leadership Competencies

    • Ability to work at a strategic as well as operational level
    • Comfortable in interacting across all levels of the organization
    • Interpersonal skills, team player, self-starter, drive for results
    • Ability to prioritize, plan and coordinate multiple business demands and manage the expectations of all stakeholders effectively
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