Team Lead - Gurgaon / Gurugram - confidential

    confidential
    confidential Gurgaon / Gurugram

    1 week ago

    Full time
    Description

    ROLES & RESPONSIBILITIES:

    • Lead Paid Social Strategy: Develop, manage, and scale paid social media strategies aligned with broader marketing and business objectives.
    • Campaign Oversight: Direct the end-to-end execution of paid campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, Twitter, Pinterest, and emerging channels.
    • Team & Stakeholder Collaboration: Work closely with internal teams (content, creative, product, and sales) to ensure paid social initiatives are aligned with overall brand strategy and customer journey.
    • Data-Driven Decision Making: Analyze performance data to derive insights, optimize campaigns, and ensure strong ROI. Present clear reports and strategic recommendations to senior leadership.
    • Creative Direction: Guide the development of compelling, on-brand ad creatives – both visual and copy – that engage and convert targeted audience segments.
    • Market Intelligence: Stay informed of industry trends, platform updates, and competitor activity to proactively adjust strategy and maintain a competitive edge.
    • Budget Management: Oversee campaign budgets, ensuring effective allocation and optimization of spend across platforms.
    • Leadership & Innovation: Act as a thought leader in paid social media, identifying opportunities for innovation and continuous improvement.

    REQUIREMENTS:

    • Strong expertise in campaign strategy, execution, and optimization across all major platforms.
    • Advanced knowledge of audience segmentation, targeting, and media planning.
    • Experience working with tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and analytics platforms.
    • Proven ability to lead cross-functional initiatives and manage stakeholders effectively.
    • Strong analytical, reporting, and presentation skills.
    • A proactive, results-oriented mindset with high attention to detail and creative acumen.
    • 3-5 years of experience in paid social media, with at least 2 years in a leadership or managerial role.

    BENEFITS:

    • Competitive salary package commensurate with skills and experience.
    • Opportunities for professional development and training to foster continuous growth.
    • Collaborative and supportive work environment that values innovation and creativity.
    • Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.

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