SEO Executive - Mumbai, India - Fruitbowl Digital

    Fruitbowl Digital
    Fruitbowl Digital Mumbai, India

    2 weeks ago

    Default job background
    Description

    Overview

    The SEOExecutive will play a crucial role in optimizing website contentconducting keyword research and implementing SEO strategies toenhance the online visibility of the organization. They will workclosely with the marketing and content teams to improve searchengine rankings and drive organic traffic.

    KeyResponsibilities

    • Conduct keywordresearch to guide content creation andoptimization
    • Perform SEO audits to identifyareas for improvement
    • Implement onpage andoffpage SEO strategies
    • Optimize website contentfor search engines
    • Monitor and report onwebsite traffic and performance
    • Collaboratewith content creators to ensure SEO best practices areincorporated
    • Manage link buildingcampaigns
    • Stay updated on the latest SEO trendsand best practices
    • Analyze website data andprovide insights to improve SEOperformance
    • Assist in the development ofSEOfriendly content
    • Conduct competitor analysisto identify opportunities and threats
    • Supportthe development and execution of SEO experiments andtests
    • Provide recommendations for websitearchitecture URL structure and internallinking
    • Work with web developers to implementtechnical SEO enhancements
    • Contribute to thedevelopment of SEO strategies androadmaps

    RequiredQualifications

    • Bachelors degree inMarketing Business or a related field
    • Provenwork experience as an SEO Executive or similarrole
    • Demonstrable experience with SEO tools andsoftware (e.g. Google Analytics SEMrush)
    • Strongunderstanding of search engine algorithms and rankingfactors
    • Knowledge of HTML CSS and JavaScript asthey relate to SEO
    • Excellent analytical andproblemsolving skills
    • Ability to workindependently and as part of a team
    • Goodcommunication and interpersonal skills
    • Uptodatewith the latest trends and best practices in SEO andSEM
    • Proficiency in data analysis andreporting
    • Experience with A/B and multivariateexperiments
    • Familiarity with content managementsystems (e.g. WordPress Drupal)
    • Certificationin Google Analytics or Google AdWords is aplus
    • Understanding of local and internationalSEO strategies
    • Ability to prioritize and managemultiple projectssimultaneously

    keyword research,linkbuilding,content optimization,analytics,seo,googleanalytics,adwords