Copywriter - Bengaluru, India - Adwants

Description

We are seeking a creative and talented Copywriter to join our dynamic team at Adwants. As a Copywriter, you will be responsible for crafting compelling and persuasive copy for various marketing and advertising materials across multiple channels. In addition to writing copy, you will also play a key role in conceptualizing and developing content strategies to meet client objectives and engage target audiences.

Responsibilities:

Content Creation:

Write clear, concise, and engaging copy for a variety of marketing and advertising materials, including but not limited to advertisements, website content, social media posts, email campaigns, blog posts, and video scripts.

Collaborate with creative teams, art directors, designers, and clients to develop impactful concepts and messaging that align with brand identity and campaign objectives.

Adapt tone, style, and voice to suit different target audiences, platforms, and marketing objectives.

Content Strategy Development:

Contribute to the development of content strategies and campaign concepts based on client briefs, market research, and audience insights.

Stay informed about industry trends, best practices, and emerging technologies to inform content strategies and maintain competitive advantage.

Provide input on content calendars, campaign timelines, and distribution channels to optimize content reach and engagement.

Content Optimization and Performance Analysis:

Conduct research and keyword analysis to optimize content for search engines (SEO) and improve organic visibility.

Monitor and analyze the performance of content across various channels, using analytics tools and metrics to measure effectiveness and identify areas for improvement.

Make data-driven recommendations for content optimization and refinement based on performance insights and audience feedback.

Client Collaboration:

Communicate effectively with clients to understand their goals, preferences, and feedback, ensuring alignment between client expectations and creative deliverables.

Present creative concepts and copywriting proposals to clients in a clear and compelling manner, articulating the rationale behind creative decisions and content strategies.

Qualifications:

Bachelor's degree in Marketing, Communications, Journalism, English, or related field.

Proven experience as a copywriter in an advertising agency or related industry.

Strong portfolio showcasing a range of creative and strategic copywriting projects across various channels and formats.

Excellent writing, editing, and proofreading skills with a keen eye for detail and grammar.

Proficiency in SEO principles and content optimization techniques.

Familiarity with content management systems (CMS), analytics tools, and social media platforms.

Ability to work collaboratively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.

Strong communication, presentation, and interpersonal skills.

Creative thinking and problem-solving abilities with a passion for storytelling and brand narrative.