Product Marketing Associate - New Delhi, India - Staffing Support India

Description

About the Company hiring:

Leading innovator in the medical device industry, dedicated to advancing patient care through cutting-edge design and technology. Our devices are crafted for use and prescription by medical professionals, yet designed with the end-user in mind - often being applied or worn directly by patients. We are seeking a dynamic Product Marketing Associate to enhance our communication and engagement strategies, ensuring our products' value is clearly conveyed to both domain experts and laypeople alike.

Job Description:

As a Product Marketing Associate, you will be a key player in developing engaging content and communication strategies across a variety of platforms. Your work will involve managing social media posts, crafting email blasts, and utilizing other digital communication tools to effectively reach and engage our diverse audiences.

Key Responsibilities:

• Develop and produce compelling online content that accurately represents our brand and product offerings.
• Create engaging and informative social media content tailored to both medical professionals and the general public, enhancing our online presence and brand awareness.
• Design and execute targeted email marketing campaigns to educate and update our customers on our latest products and innovations.
• Work closely with the marketing and product teams to ensure all communications are aligned with our marketing strategies and brand identity.
• Understand and segment our target audiences, tailoring messages to cater to both domain experts and laypeople, ensuring clarity, accuracy, and effectiveness.
• Monitor and analyze the performance of digital marketing campaigns and social media activity, using insights to drive future strategy.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of experience in a marketing or communications role, preferably within the healthcare, medical device, or pharmaceutical industry.
• Strong written and verbal communication skills, with the ability to create clear and engaging content for a diverse audience.
• Experience with digital marketing tools and platforms, including social media management, email marketing software, and content management systems.
• Ability to work collaboratively in a team environment, as well as independently on projects.
• Creative thinker with a keen eye for detail and a passion for delivering high-quality work.
• Understanding of the medical device industry and its regulatory environment is a plus.

Please note - This position is for a US-based company , hence the working hours will be 15:00 - 24:00