CoinFantasy - AVP - Digital Marketing - Crypto (7-15 yrs) - Chennai, India - iimjobs

Description

AVP - Digital Marketing - Crypto


What we're looking for:

CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution.

Holding a highly strategic role, you will be responsible for driving the overall marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, influencer marketing, affiliate marketing and customer/partner marketing.

Responsibilities:

• Develop and implement a cohesive brand & marketing strategy to increase awareness & interest generation
• Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
• Develop highperforming funnel and funnel management
• Set current and longterm goals for internal teams
• Design and review the Marketing department's budget
• Build relationships with media and stakeholders through creative PR strategies
• Build, manage and coach a highperforming marketing team and forecast hiring needs
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
• Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
• Help create a fun, highenergy work environment
• Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies.

What we expect:

• 7+ years of experience in the marketing domain preferably fast growing Startups.
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, influencer marketing & affiliate marketing
• Strong quantitative mindset & data driven approach to marketing
• Handled large scale monthly digital marketing budgets
• Understanding of the crypto marketing & DeFi ecosystem will be an added advantage
• Passionate, Selfdriven and ability to thrive in a startup environment
• Excellent communications & presentation skills
• Open to working onsite from our Chennai office (We want to work alongside you)

About Us:
CoinFantasy is a Play to Invest platform that brings the world of investment to users through engaging games. With multiple categories of games, it aims to make investing fun, intuitive, and enjoyable for users. It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses.


Benefits:

• Competitive Salary
• An opportunity to take up the Marketing Leadership role in a fastgrowing company
• Practically unlimited professional and career growth opportunities