- Owning Marketing Channels: Own lead acquisition across all marketing channels and be accountable for key metrics like student counselling delivered, marketing spend as a % of revenue and conversion % on leads. Currently, over 10,000 women attend Airblack's counselling sessions every month. We need to take these numbers to 5X in 1 year, 20X in 2 years.
- Creative & Content Strategy: Be a creative powerhouse by ideating and producing best-in-class marketing campaign properties across ads, social media and other channels. Currently Airblack's content reaches over 250 million impressions every year. We aim to reach over 2B impressions in the next 2 years.
- Driving a team: Build and lead a team growth marketing team comprising performance marketers, lead & pre-sales operations, and generalist marketers
- New GTM Discovery & Scale-Up: Plan and discover strategic growth initiatives and lead channels through continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives.
- Cross-Team Collaboration: Collaborate directly with the founders and senior leadership across inside sales, brand & design, tech and operations to deliver company-wide profitability and revenue goals
- Experience: 8-10 years of experience in growth and marketing teams at high-growth startups. Past entrepreneurship experience is a big bonus
- Education: A Bachelor's or Master's degree from a Tier 1 institute
- You have extensive problem-solving experience across high growth teams and initiatives
- You have managed marketing spends north of Rs. 50 lakhs a month, at-least
- You are a marketing geek and can come up with creative ideas at scale
- You are thoroughly data-driven in decision-making; with great analytical and tooling skills
- You have experience of driving 0-to-1 rapid experimentation initiatives and scaling 1-100 operations
- Skilling with a difference: We are one of the very few education companies in India that have been able to do all the following things together: deliver outcomes, stay lean (under 50 people), raise funds in a down market from top investors, have infinite runway, as well as lead a completely new whitespace. Get the opportunity to be the face of a new era in the education & skilling sector in a high skin-in-the-game leadership role
- Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building
- Unrestricted Autonomy: This is a leadership role with ample space for you to build and execute with autonomy
- Thriving Market Opportunity: We are building in a whitespace with massive opportunity & head start - India has 15 million people entering the workforce every year and less than half a million job. Your impact will help create a dent India's future
- Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and so on
- Aim to grow into a CXO: Your eventual long-term plan in Airblack will involve growing into a full-fledged business & strategy leader, spearheading the business towards an IPO
Director - Growth ( Marketing Growth) - Gurugram, India - Airblack
Description
About Airblack
Airblack is India's largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative "do-it-together" (DIT) courses. We are building 'Stanford for vocational education'. Our vision is to reduce the economic divide of the country by providing access to livelihood opportunities to millions of women in India.
In three years, Airblack's beauty academy unit has trained over 35,000 women in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course
Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty academy. Airblack has also been recognized by Forbes as a "Select 200" company with global business potential.
Who are we looking for?
Think through a career where every piece of creative you make transforms someone's life forever, for the good, or inspires an entire generation to dream and achieve their potential.
At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. We are looking for a Growth & Marketing leader to spearhead the entire spectrum of marketing initiatives across performance marketing, creative strategy, GTM discovery & scale-up and lead counselling operations. As part of our leadership team, you will be a key driver for Airblack's central profitability and growth objectives.
The ideal candidate would be a Growth & Marketing leader who brings planning & analytical capabilities along with strong experience in managing marketing teams across high-growth startups. If you're an owner and leader who wants to be in the driving seat of a skilling rocketship, this would be a great opportunity for you.
What would you be doing?
What makes you a suitable candidate?
We would love to hear from you if you meet the qualifications below:
Why should you join Airblack?