Marketplace Ads AssociatesManager - Mumbai, India - Hunarstreet Technologies

Description

JOBTITLE: Marketplace Marketing Associate/Manager(depends on experience level & performancein interviews)JOBDESCRIPTION: As a part of theGrowth function the marketplace marketing associate/manager will beresponsible for driving customer acquisitionon marketplaces such as Amazon Flipkart etc. and achievingmonthly revenue growth targets throughendtoend management of digital marketing activitiesoptimization of performance &costs/CAC etc. on a day to day basis.KEY AREAS RESPONSIBILITIES

• Customer acquisition& digital sales funnel management
• Develop & execute detailed monthlyadvertising plans
• across the advertisingplatforms of Amazon Flipkart Nykaa
• Myntra forachieving the sales targets with optimal ACOS / ROAS &ensuring targets are met Campaign Management
• Plan & implement PLA/branded videoads/PCA etc.
• campaigns to achieve businesstargets and maximize revenue
• Daily campaignmanagement across all the digital marketplace platforms foracquisition
• Continuously monitor &optimize performance to ensure sales growth in line with forecastconversion funnel efficiency and cost/CAC optimization
• Implement a test & scale approach toconstantly test ad formats creatives platforms etc. to get bestresults Promotions
• Design & executeeffective promotions strategy to push sales numbers as well asuplift visibility mind metrics
• Budget& ROI management
• Optimize continuouslyto ensure high ROI and minimize CAC Analytics & Reporting
• Leverage ad platform analytics and tools suchas Helium 10 Amazon PI tool etc. to derive actionable insights
• Detailed analysis of sales trends funnelconversions & all key metrics and sharing relevant insights& recommendations Monitor performance &optimize/course correct

SKILLS ANDCOMPETENCIES:Skills

• Core digitalmarketing skills & handson experience across
• Amazon Flipkart Myntra ads etc.
• Strong experience in analytics tools andtechniques
• Proficient in quantitative analysis& insighting
• Data/numbers oriented
• Good at advanced excel/other data analysistools
• Strong verbal & writtencommunication

Competencies

• Commercial &strategic acumen
• Results driven & ROIfocused
• Technology oriented with keen interestin latest tech
• developments in digitalmarketing
• People orientation &leadership ability
• Strong bias to action
• Agility and ability to take decisions/coursecorrect fast

DESIREDCANDIDATE PROFILE:

• 15 years of experience of whichmajority should be in a B2C ecommerceset up with strong
• hands on experience executingcampaigns on Amazon Flipkart etc.
• Graduate
• Experience in handling largemonthly budgets (50L 1Cr monthly)
• Good verbal/writtencommunication skills in English

helium 10,myntra ads,adformats,analytics tools,ad platform analytics,analytics &reporting,amazon pi tool,pla/branded video ads,quantitativeanalysis & insighting