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    Creative Strategy Manager - Bengaluru, India - Social Beat

    Social Beat
    Social Beat Bengaluru, India

    3 days ago

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    Description

    About The Job:

    Creative & Analytical Skills - Ability to think and analyze marketing solutions to recognize unique approaches

    Effectively communicate information, verbally and in writing

    Provide creative input across all campaigns and projects

    Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion - Use their problem-solving skills to find innovative solutions for a brief

    Key Responsibilities

    1. Creative Communication Strategy

    Understand different user personas, positioning, brand tonality, brand philosophy, current digital strategy, channel wise strategy & formats in use and define the creative strategic approach

    Be the bridge connecting the creative and the business objectives of brands.

    Research and understand the purpose of the brand, its opponents, discover insights into the audience, market insights, use that knowledge to design compelling campaign concepts and ultimately pitch the concept

    successfully.

    Ideate on overarching communication routes/campaign ideas, define positioning statements & creative treatments across exisiting clients & new client pitches

    Identify different approaches, communications and experiments, using various creative elements. (Example: Using variable factors like background color, font, communication themes, Voice-over to see which variable are driving higher results)

    Working closely with the advertising team (Google, Facebook, Ads) to understand the experiments, analytics and iterate on creatives according to results

    Arrive at creative reports to define success of experiments & creative analysis

    Qualifications & Requirements:

    Bachelor's degree in design/creative/communication/ Visual communications/ Brand marketing required, preferred a masters degree in Visual communications/ media - Working knowledge of different digital platforms, formats, ad formats - A professional portfolio demonstrating conceptualising, visualisation & execution of performance driven campaigns & brand campaigns

    Minimum 2 years of experience preferably in an agency.

    About The Candidate

    ● Passionate about different digital advertising platforms & formats

    ● Passionate about solving problems creatively

    ● Great communication with strong interpersonal skills ● A knack for observing people, cultures, brands & markets ● Good research skills, curious and interested in learning new topics ● Ability to come up with key consumer insights

    ● Basic design/copywriting knowledge a plus

    ● Eager to grow and learn new skills

    ● A go-getter, self-starter, team player, with a positive attitude ● Planned, organised, with attention to detail

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