Head of Marketing - India - Beem

Description

Who are we:

We are reimagining financial products as consumer products, like Spotify or Netflix, or Dropbox, making money and tools/services to manage it, available for a simple monthly subscription fee so you can stream, share, and sync it across accounts, devices, funding instruments, friends or family. Our mission is to help our users demystify their finances, maximize their savings, participate in sustainable debt efforts and spend intelligently.

Who are we looking for:

We are seeking an experienced and visionary Marketing Head to lead our marketing efforts and drive brand awareness, customer acquisition, and revenue growth. As the Head of Marketing, you will play a critical role in shaping our marketing strategy, building and managing the marketing team, and implementing creative campaigns to position our brand as a market leader.

What you'll Do:

• Develop and execute comprehensive marketing strategies that align with our business objectives, target customer segments, and competitive landscape.
• Grow the existing marketing team to drive content and organic-driven growth strategy, along with deploying paid ads diligently.
• Be mad for growth through organic channels - excellent vision for Content Marketing and Social Media engagement
• Lead, mentor, and manage a high-performing marketing team, including digital marketers, content creators, designers, and other marketing professionals.
• Oversee the creation and implementation of compelling marketing campaigns across various channels, including digital, social media, content marketing, PR, events, and more.
• Collaborate closely with cross-functional teams, including product, engineering, Finance and customer support, to ensure marketing efforts are aligned with overall company goals.
• Analyze and measure the effectiveness of marketing campaigns, using data-driven insights to optimize strategies and drive continuous improvement.
• Manage the marketing budget, allocating resources effectively to achieve maximum ROI and growth.
• Stay updated with industry trends, emerging technologies, and best practices, leveraging this knowledge to position the company as an industry thought leader.
• Work closely with the executive team to provide strategic input, reporting on marketing performance, and contributing to the company's growth strategy.
• Build a Marketing Stack of the core brand ( including positioning ) and user acquisition strategy.

What You'll Need:

• 8+ years of experience in marketing roles, with a minimum of 3 years in leadership positions, preferably someone who's currently leading the Marketing charter at a B2C FinTech startup
• 5-7 years of experience in setting up Marketing stacks, preferably for a hyper-growth B2C startup
• Proven track record of developing and executing successful marketing strategies, driving customer acquisition, and increasing brand awareness.
• Excellent understanding of Marketing Analytics, Marketing Automation, SEO& SEM
• Strong leadership skills, with the ability to inspire and lead a diverse marketing team, fostering a collaborative and innovative work environment.
• Expertise in digital marketing, including SEO, SEM, social media, email marketing, and marketing automation.
• Must have an immense focus on driving user growth through organic channels and not by the inefficient use of money
• Excellent communication and presentation skills, with the ability to convey complex ideas to both technical and non-technical audiences.
• Data-driven mindset, with a deep understanding of analytics and metrics for measuring marketing performance.
• Familiarity with compliance and regulatory considerations within the fintech industry is a plus.