- Develop and execute comprehensive digital marketing strategies aligned with business objectives and target audience preferences.
- Identify key digital channels and tactics to maximize brand visibility and engagement.
- Plan, execute, and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, Ads, etc.
- Monitor campaign performance, analyze data, and adjust campaign parameters to maximize ROI and achieve KPIs.
- Develop and implement SEO strategies to improve organic search visibility and drive qualified traffic to the website.
- Conduct keyword research, on-page optimization, and technical SEO audits to enhance website performance and rankings.
- Collaborate with the content team to develop engaging and relevant content for various digital channels, including website, blog, social media, etc.
- Ensure content is optimized for SEO and aligned with overall digital marketing objectives.
- Monitor and analyze digital marketing performance metrics using tools such as Google Analytics, Google Ads, social media analytics, etc.
- Prepare regular reports and insights on campaign performance, audience behavior, and digital marketing trends.
- Social Media Marketing, Social Media Managing, and Digital Marketing skills
- Web Analytics and Online Marketing skills
- Excellent written and verbal communication skills
- Ability to analyze data and make data-driven decisions
- Strong organizational and project management skills
- Knowledge of SEO and SEM techniques
- Experience with content creation and copywriting
- Relevant certifications in digital marketing or related field
Digital Marketing Specialist - Kochi, India - StarcAds
Description
Company Description
StarcAds is a creative advertising agency based in Kochi, Kerala. We are a subsidiary of A&A, one of the leading agencies in the field of creative advertising in Kerala. With 36 years of experience, A&A has catered to areas in Print Media, Visual Media, Radio advertising, PR Works, Ad film Making, and other creative works. At StarcAds, our team comprises a young pool of talented individuals from various fields, providing a better understanding of business scenarios. We focus on creative thoughts with versatile ideas to help the growth of brands.
Role Description
This is a full-time on-site role for a Digital Marketing Specialist at StarcAds located in Kochi. As a Digital Marketing Specialist, you will be responsible for day-to-day tasks related to social media marketing, digital marketing, web analytics, online marketing, and communication.
Experience: 2.00+ years
Opportunity Type: On-site
Key Responsibilities:
Digital Strategy Development:
Paid Campaign Management:
Search Engine Optimization (SEO):
Content Marketing:
Analytics and Reporting:
Qualifications