Manager Consumer Insights - Kolkata, India - ITC

Description

To ensure robust processes& methodologies in order to provide insights and solutions for businessproblems across multiple categories

Principal Accountabilities

·Design effective & efficient ways along with the agencypartners to measure & track brand performance

·Work closely with brand team to drive execution of briefs andevaluate research designs from the agency

·Work closely with the brand team & leverage insights to drivebusiness growth

·Identify new & effective ways of testing concepts, products& communication

·Evaluate & pilot new tools & agencies esp. in the digitalspace

·Leverage internal monitoring tools to derive insights

·Triangulate multiple data sets to identify trends and earlyindicators of brand/product performance