Leader - Consumer Insights - FMCG (6-8 yrs) - Kolkata, India - iimjobs

    iimjobs
    iimjobs Kolkata, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Leader - Consumer Insights

    Executive Hiring is looking for a Leader - Consumer Insights for an FMCG, based at Kolkata.

    • Post Grad in Marketing with 68 years of postqualification exp in an FMCG organization (Agency exp. will not sail through) in Quant.& Qual research with having basic knowledge in statistics.

    KRA's :

    • Design effective & efficient ways along with the agency partners to measure & track brand performance.
    • Work closely with brand team to drive execution of briefs and evaluate research designs from the agency.
    • Work closely with the brand team & leverage insights to drive business growth.
    • Identify new & effective ways of testing concepts, products & communication.
    • Evaluate & pilot new tools & agencies esp. in the digital space.
    • Leverage internal monitoring tools to derive insights.
    • Triangulate multiple data sets to identify trends and early indicators of brand/product performance.

    Knowledge & Skills :

    • Business Understanding
    • Knowledge of market research methodology and tools
    • Basic knowledge of statistics
    • Knowledge of consumer understanding and behaviour

    Skills:

    • Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player.
    • In case this of interest to you, please upload your resume mentioning CTC.
    • Executive Hiring ( FMCG Talent Search Practice
    • Marketing )