Head - Sales - FMCG (15-20 yrs) - Chennai, India - iimjobs

Description

• Execute annual plans for the Product range including value, volume and margin targets.
• Develop and execute annual plans, budgets and KPIs for Area Sales in respect of volume, value, product / SKU market mix.
• Develop month/quarter wise sales forecasts.
• Develop channel and market strategies for area distribution encompassing outlet coverage, availability and visibility.
• Ensure implementation of all BTL activations.
• Coach and develop ASMs and Frontline Sales force.
• Ensure high degree of forecasting accuracy.
• Develop Sales promotion plans for delivering sales volumes.
• Effective execution of Trade schemes as per trade marketing strategy.
• Develop and administer credit policies and ensure timely collections.
• Analyze sales outlet performance at regular intervals to initiate corrective action.
• Ensure periodic meetings at customer outlets to calibrate customer expectations, understand competitor plans in order to proactively counter competitive action.
• Build positive and impacting relationship with all channel partners within the framework of company policies.
• Ensure morale and motivation levels of front line sales force. Focus on developing and upgrading of sales force.