- Keyword Research & Analysis: Identify high-value keywords for both SEO and SEM campaigns. Analyze trends and search volume to inform content and ad creation.
- On-Page Optimization: Optimize website content and landing pages for SEO and SEM purposes.
- Content Optimization: Enhance website content and ad copy for search engines and user engagement. Analyze content performance and make optimization recommendations for both SEO and SEM efforts.
- Link Building (SEO): Identify opportunities for quality backlinks to improve organic search rankings.
- Google Ads Management: Create and manage Google Ads campaigns to drive targeted traffic and conversions.
- Meta Ads Management: Develop and optimize meta ads for search engine results pages (SERPs) to improve click-through rates.
- Monitoring & Reporting: Monitor website and ad performance using SEO and SEM tools and analytics.
- Collaborate with team members to create compelling ad creatives, landing pages, and messaging.
- Stay updated with industry trends, best practices, and new technologies in digital advertising.
- Bachelor's degree in Marketing, Communications, or a related field.
- 3 years of experience in digital marketing or SEO role (preferred).
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
- Basic understanding of HTML, CSS, and website architecture.
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Proficient with social media platforms and growing the account through engaging campaigns.
- Proficiency in Google Ads and Meta Ads platforms, including campaign setup, optimization, and reporting.
- Strong analytical skills and attention to detail.
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Digital Marketing Manager - Hyderabad, India - Degefy
Description
Job Title: Digital Marketing Manager
Company: Degefy, a Leading Digital Marketing Agency
Location: Hyderabad, Raj Bhavan Road (Work from Office)
Work Schedule: 6-day workweek, Monday to Friday: 10 AM 7 PM, Saturday: 10 AM 3 PM
About Us:
Degefy is a leading digital marketing company specializing in helping businesses achieve their online marketing goals. We offer a range of services including SEO, social media management, Google Ads, Meta Ads, content marketing, and more. Our team is dedicated to delivering innovative and effective digital marketing solutions to our clients.
Job Description:
We are seeking a highly motivated and experienced Digital Marketing Manager to join our team. The ideal candidate will have a strong background in digital marketing strategies, with expertise in Google Ads, Meta Ads, and an understanding of SEO and social media platforms. This role requires a creative and analytical mindset, excellent communication skills, and the ability to manage multiple projects and work with different departments simultaneously.
Responsibilities:
Requirements: