Retention Marketing Specialist - Bengaluru, India - GreenHonchos

Description

Job Title: Retention Marketing Specialist

Required Work Experience: 1-3 Years in similar role

Preferred Industry Experience: Ecommerce/Retail/D2C/Apparel & lifestyle

Key Responsibilities:

• Develop and execute customer retention strategies and campaigns that increase customer loyalty and drive repeat purchases
• Analyse customer data to identify patterns and trends, and use insights to optimise retention efforts
• Develop customer personas to understand customer needs, preferences, and pain points
• Collaborate with cross-functional teams, including sales, customer service, and product development to ensure a cohesive customer experience
• Develop and manage customer loyalty programs, including rewards and referral programs
• Create and manage email marketing campaigns, including segmentation, testing, and optimisation.
• Implement and manage retargeting campaigns, including dynamic product ads and personalised recommendations
• Continuously monitor and analyse campaign performance, and make data-driven recommendations to improve results.
• Stay up-to-date with industry trends, and identify new opportunities to improve customer retention and increase customer lifetime value.

Qualifications required:

• Bachelor's degree in marketing, business, or a related field
• 1-3 years of experience in retention marketing, with a focus on e-commerce/fashion/apparel/lifestyle
• Experience with customer segmentation, data analysis, and campaign optimisation
• Strong written and verbal communication skills, with the ability to create compelling marketing messaging and content
• Excellent project management skills, with the ability to manage multiple projects simultaneously
• Creative and strategic thinker, with a passion for developing innovative marketing solutions
• Strong analytical skills, with the ability to analyse data and make data-driven decisions
• Experience with Google Analytics and other data analytics tools.
• Understanding and expertise of marketing tools like Wigzo, Contlo, MoEngage.