Head - Brand Communication & Media - IIM/FMS/MDI/XLRI (8-12 yrs) - Gurgaon/Gurugram, India - iimjobs

    iimjobs
    iimjobs Gurgaon/Gurugram, India

    2 weeks ago

    Iimjobs background
    Full time
    Description

    Role / Position Title :
    Head Brand communication & Media.


    Department/Function :
    Marketing


    Location :
    Gurgaon, India


    OVERALL JOB RESPONSIBILITIES :
    Key Deliverables -

    • Brand custodian for the portfolio of brands, responsible for creating and driving the brand architecture and brand building journey over the mediumlong term
    • Formulate the brand communication strategy
    • Create and manage a strong roster of creative and media agencies
    • Develop communication assets to deliver on the communication strategy
    • Media Planning and Buying for maximum impact coupled with productivity
    • Ensure branding consistency across various channels of communication and for all on ground activities

    Education :

    • MBA (Full Time and with Marketing Specialization) from Premiere B School.
    • Experience Minimum 812 years