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Digital Product Management - Mumbai, India - iimjobs

iimjobs Mumbai, India

2 weeks ago

Full time

Digital Product Management - General Insurance

Analytics :
Position 1

To analyze the reasons for VOP with budget, publish periodic dashboards/performance metrics
To monitor the product mix/channel mix/demographic mix
To analyze & suggest ways for increasing penetration & retention
To analyze & identify cohorts for upsell & cross sell

Parametric/New-edge product: Position 1

To offer the relevant product to relevant channel & also provide easy to understand product related content, covering all key features of products, on the website
To ideate/benchmark/cocreate/coordinate with multiple stakeholders for new product development
Drive website and call center conversion rates
Identify areas of digital user experience improvement for the entire customer life cycle
Indepth analysis of website traffic, quotes, conversion and sales data to gauge campaign effectiveness in targeted markets and tweak campaign strategy.
Monitor portfolio construct & profitability and provide actionable to achieve targeted product profitability & business growth
Achieve targeted customer retention rates. Design and implement processes and programs for increased retention