- Lead Generation – New logos
- Meeting Line-ups – Existing Customers
- Understand Pharma and Life Sciences industry in depth, along with the various SaaS products and services provided by Axtria
- Understand and support our marketing channels; to drive high quality marketing leads
- Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make.
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Master of Business Administration (preferred) or bachelor's degree
- 6 – 10 years of Lead Generation experience for Global Markets (including – USA, EMEA, etc.)
- 1+ years in the life sciences industry preferred
- Experience working with a global company preferred
- Can make 50 – 100 calls per day
- Have generated leads for solutions like CRMs (Salesforce preferred), ERPs, and other complex SaaS products
- High-Volume Lead Generation Experience
- Customer focus
- Learning on the fly
- Problem solving
- Drive for result
- Business Acumen
- Axtria Product Overview
- Business writing – Presentations, Emails, LinkedIn, and other Documentations
- Communication – Written & Verbal
- Pharma & Lifesciences Knowledge
Demand Generation Specialist - Noida, India - Axtria - Ingenious Insights
Description
Position Summary
Axtria is looking for Demand Generation specialist for our outbound lead generation activities (Individual Contributor Role). This role requires deep knowledge of SaaS Product and Service Sales, along with the required tactics to drive results. You will play an integral role in the organization to drive and support customer acquisition and retention teams. You will collaborate with our marketing, sales and account management teams to drive demand, along with utilizing the available outbound channels. Must have skills of cold calling, LinkedIn & Emails communications etc. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems. You will track performance and have the data to prove what is working and what is not. In addition, you will regularly collaborate with solution delivery teams to close deals.
Job Responsibilities
Education
Work Experience
Behavioural Competencies
Technical Competencies