SEO Strategist – E-commerce Growth - Bengaluru, Karnataka
1 day ago
Job description
Key Responsibilities (12–15 Core Areas):
- Organic Search Strategy & Execution
Develop and execute comprehensive SEO strategies to improve rankings, visibility, and organic revenue across service pages, product pages, categories, and content assets.
- Paid & Organic Search Alignment
Collaborate with performance marketing teams to align SEO & SEM strategies, share keyword intelligence, reduce CAC, and optimize blended ROI.
Technical SEO Leadership
Own site health including:
- Crawl & index optimization
- Schema implementation
- Canonicalization & redirect mapping
- Core Web Vitals & performance improvements
International and multilingual SEO structures
App Engine Optimization (ASO + App Indexing)
Optimize mobile apps and progressive web apps for:
- App store visibility
- App indexing in Google
Cross-platform discoverability
AI Engine Optimization (AEO)
Ensure brand presence and discoverability across:
- AI-powered search engines
- Chat-based interfaces (e.g., ChatGPT, Gemini, etc.)
Featured snippets & structured answer formats
Generative Engine Optimization (GEO)
Develop strategies to improve visibility within generative search results and AI summaries by:
- Structured data
- FAQ & semantic optimization
Authority-driven content creation
Hyperlocal & Regional SEO
Drive visibility for retail brands across:
- City-level queries
- Store locator optimization
- Google Business Profile optimization
Regional SERP dominance
International SEO Strategy
Implement global SEO frameworks:
- Hreflang implementation
- Market-specific keyword research
Region-specific content & technical setup
Content & EEAT Optimization
Collaborate with content teams to:
Improve EEAT signals
- Develop long-tail and commercial intent content
- Optimize for buying journeys & category intent
Enhance brand authority
E-commerce SEO Expertise
Understand retail nuances:
- Product lifecycle SEO
- Faceted navigation optimization
- Filtering & internal linking architecture
Seasonal & campaign SEO strategies
Analytics & Data Interpretation
Strong proficiency in:
- GA4
- Google Search Console
- Bing Webmaster Tools
- Looker Studio
- AI-driven analytics platforms
Translate data into actionable growth insights.
CRO & SEO Integration
Identify SEO-driven CRO opportunities:
- Improve landing page performance
- Reduce bounce rates
Optimize UX based on user behavior insights
Client Management & Presentation
Present strategy, progress, and KPIs to clients
- Justify work completed and roadmap ahead
- Handle objections and performance discussions confidently
Participate in sales pitches and pre-sales solutioning
Tool & Technology Proficiency
Hands-on experience with tools such as:
- Ahrefs / SEMrush / Screaming Frog
- Sitebulb / Deepcrawl
- Surfer SEO / Clearscope
- AI content and optimization tools
Keyword clustering & entity mapping tools
Holistic Growth Thinking
Understand how SEO integrates with:
- Performance marketing
- Content marketing
- Social amplification
- Martech stack
- CRM & customer lifecycle marketing
- Focus on organic revenue growth, not vanity metrics.
Required Skills & Qualifications:
- 5–8 years of SEO experience in an agency or e-commerce environment
- Strong understanding of retail buyer journeys
- Experience working with Magento, Shopify Plus, Adobe Commerce, or similar platforms
- Proven track record of improving organic revenue
- Excellent communication & stakeholder management skills
- Data-driven decision-making mindset
- Success Metrics (High-Level)
- Growth in organic traffic & non-branded visibility
- Increase in organic-driven revenue
- Improved technical SEO health scores
- Improved commercial keyword rankings
- Client retention & satisfaction scores
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