Sales And Marketing Specialist - Pune, India - FadFocus

Description

FadFocus is seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to drive customer acquisition and engagement. This role involves target-based sales initiatives, with a focus on leveraging digital advertising platforms and WhatsApp marketing to reach our audience effectively. The Marketing Manager will work closely with the leadership team to develop and implement marketing campaigns, analyze performance metrics, and optimize strategies to achieve business objectives. We are looking for a results-oriented individual with a passion for fashion and a track record of success in driving growth through innovative marketing initiatives.

Responsibilities:

1. Develop and implement comprehensive marketing strategies to drive customer acquisition and retention.
2. Manage target-based sales initiatives and meet or exceed sales targets.
3. Create and execute digital advertising campaigns across various platforms, including social media, search engines, and display networks.
4. Utilize WhatsApp marketing to engage with customers and drive conversions.
5. Analyze marketing performance metrics and make data-driven decisions to optimize campaign effectiveness.
6. Collaborate with cross-functional teams to develop creative assets and content for marketing campaigns.
7. Stay informed about industry trends and competitive landscape to identify opportunities for growth and innovation.
8. Monitor and report on marketing KPIs, providing regular updates to the leadership team.
9. Continuously evaluate and refine marketing strategies to ensure alignment with business goals and objectives.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in marketing management, with a focus on digital advertising and target-based sales.
• Strong understanding of digital marketing channels, including social media, email marketing, and search engine optimization (SEO).
• Hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads, and Ads.
• Proficiency in using WhatsApp for marketing and communication purposes.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and a passion for innovation in marketing strategies.
• Proactive mindset with the ability to work autonomously and prioritize tasks in a fast-paced environment.
• Previous experience in the fashion industry is a plus.

Join us at FadFocus and be part of a dynamic team driving innovation in fashion e-commerce