Performance Marketing Manager - Gurgaon/Gurugram, India - iimjobs

    iimjobs
    iimjobs Gurgaon/Gurugram, India

    2 weeks ago

    Iimjobs background
    Full time
    Description

    Responsibilities:

    • Manage the entire funnel (Small/Micro businesses) Manage top of the funnel Medium and Large Businesses. (Revenue of Long tail + Generating Marketing Qualified Leads for Enterprise Accounts)
    • Develop and

    Execute Growth Strategies:
    Collaborate with cross-functional teams to develop and implement comprehensive growth strategies that align with business goals.

    • Performance Marketing: Lead and optimize performance marketing campaigns across various channels, such as digital advertising, social media, email, and other relevant platforms.
    • Data-

    Driven Decision Making:
    Utilize analytics and data to assess campaign performance, identify trends, and make data-driven recommendations for optimization.

    • Conversion Optimization: Implement A/B testing and other optimization techniques to enhance conversion rates and user engagement.
    • User Acquisition: Drive customer acquisition efforts by identifying and targeting key audience segments through effective marketing channels.
    • Budget Management: Manage marketing budgets effectively, ensuring maximum ROI and efficient allocation of resources.
    • Collaboration and Communication: Work closely with internal teams, including product, design, and analytics, to align marketing efforts with overall business objectives.