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- Develop original campaign concepts tailored to clients' brand goals, audience, and platform dynamics.
- Craft compelling narratives and briefs for influencer collaborations, ensuring alignment with brand tone and messaging.
- Lead end-to-end campaign strategy, from ideation to execution, including influencer selection, content themes, and distribution plans while ensuring there's synergy between what's planned and what's being executed.
- Leverage market research, audience insights, and performance metrics to inform creative decisions.
- Work closely with clients to understand their objectives, pitch ideas, and refine strategies based on feedback.
- Present creative concepts and campaign plans to stakeholders with clarity and confidence.
- Partner with internal teams (accounts, production, and analytics) to ensure seamless execution of campaigns.
- Collaborate with influencers to co-create content that meets both brand and creator objectives.
- Monitor and analyze campaign performance, identifying opportunities to enhance engagement and ROI.
- Provide actionable insights and recommendations for future campaigns.
- 4+ years in creative strategy, content marketing, influencer marketing, or advertising.
- Proven track record of developing and executing successful influencer-led campaigns.
- Strong storytelling and conceptual skills with an eye for visually engaging content.
- Deep understanding of social media platforms, trends, and audience behaviors.
- Ability to interpret data and insights to inform and optimize creative strategies.
- Familiarity with influencer marketing tools and platforms is a plus.
- Exceptional written and verbal communication, with the ability to pitch ideas persuasively.
- Experience presenting to senior stakeholders and clients.
- Capable of mentoring junior team members and fostering a culture of creativity and collaboration.
Senior Creative Strategist - gurugram - Lyxel&Flamingo (L&F)

Description
Designation – Senior Creative Strategist
Location: UNITECH CYBER PARK, Gurugram, Haryana
Days of working: 5 (Sat & Sun fixed off)
Role Overview
As a Senior Creative Strategist, you will be the mastermind behind innovative and effective influencer campaigns. You'll blend creativity with data-driven insights to develop strategies that align with client objectives and resonate with target audiences.
Key Responsibilities
Creative Campaign Development:
Strategic Planning:
Client Collaboration:
Cross-functional Coordination:
Performance Optimization:
Qualifications
Experience:
Creative Vision & Execution:
Analytical Mindset:
Communication Skills:
Leadership:
About Lyxel&Flamingo
Lyxel&Flamingo is an all-in-one digital marketing solution at the intersection of art, design, and technology. Our multi-competence approach creates powerful solutions for brands in an increasingly disruptive world. We dig right into business.
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