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  • Senior Creative Strategist - gurugram - Lyxel&Flamingo (L&F)

    Lyxel&Flamingo (L&F)
    Lyxel&Flamingo (L&F) gurugram

    1 week ago

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    Description

    Designation – Senior Creative Strategist

    Location: UNITECH CYBER PARK, Gurugram, Haryana

    Days of working: 5 (Sat & Sun fixed off)

    Role Overview

    As a Senior Creative Strategist, you will be the mastermind behind innovative and effective influencer campaigns. You'll blend creativity with data-driven insights to develop strategies that align with client objectives and resonate with target audiences.

    Key Responsibilities

    Creative Campaign Development:

    • Develop original campaign concepts tailored to clients' brand goals, audience, and platform dynamics.
    • Craft compelling narratives and briefs for influencer collaborations, ensuring alignment with brand tone and messaging.

    Strategic Planning:

    • Lead end-to-end campaign strategy, from ideation to execution, including influencer selection, content themes, and distribution plans while ensuring there's synergy between what's planned and what's being executed.
    • Leverage market research, audience insights, and performance metrics to inform creative decisions.

    Client Collaboration:

    • Work closely with clients to understand their objectives, pitch ideas, and refine strategies based on feedback.
    • Present creative concepts and campaign plans to stakeholders with clarity and confidence.

    Cross-functional Coordination:

    • Partner with internal teams (accounts, production, and analytics) to ensure seamless execution of campaigns.
    • Collaborate with influencers to co-create content that meets both brand and creator objectives.

    Performance Optimization:

    • Monitor and analyze campaign performance, identifying opportunities to enhance engagement and ROI.
    • Provide actionable insights and recommendations for future campaigns.

    Qualifications

    Experience:

    • 4+ years in creative strategy, content marketing, influencer marketing, or advertising.
    • Proven track record of developing and executing successful influencer-led campaigns.

    Creative Vision & Execution:

    • Strong storytelling and conceptual skills with an eye for visually engaging content.
    • Deep understanding of social media platforms, trends, and audience behaviors.

    Analytical Mindset:

    • Ability to interpret data and insights to inform and optimize creative strategies.
    • Familiarity with influencer marketing tools and platforms is a plus.

    Communication Skills:

    • Exceptional written and verbal communication, with the ability to pitch ideas persuasively.
    • Experience presenting to senior stakeholders and clients.

    Leadership:

    • Capable of mentoring junior team members and fostering a culture of creativity and collaboration.

    About Lyxel&Flamingo

    Lyxel&Flamingo is an all-in-one digital marketing solution at the intersection of art, design, and technology. Our multi-competence approach creates powerful solutions for brands in an increasingly disruptive world. We dig right into business.


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Senior creative strategist