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Chief Manager-Digital Assets-Mumbai - ICICI Prudential Life Insurance
Description
Job DetailsChief Manager-Digital Assets-MumbaiYrsMumbaiChief ManagerJob description
Formulating the strategy & delivery roadmap for the organizations digital assets such as mobile app & websiteOutlining a robust customer engagement & activation framework to drive customer adoption of these digital assetsDriving projects to continuously optimize and enhance the user experience on digital purchase and customer service journeysManagement of product deliverables & multiple stakeholders to ensure quality and timely delivery of these initiativesDefining key performance measurements & dashboards and reporting performance against goalsKeeping abreast with latest digital trends in the market through regular benchmarkingInstituting listening posts to capture & analyze customer feedback for continuous enhancements in the digital experience deliveredIdentifying relevant value-added services for deeper engagement with existing customers and driving new customer acquisition through digital platformsDoing market study to identify spaces of opportunity and presenting proposals to senior management and key stakeholders to enable decision making on suitable value-added services to be offered through digital platformsManaging and collaborating with internal stakeholders and external partners to deliver various digital servicesPutting in place strong foundational capabilities such as analytics, system monitoring, content management and performance reporting to ensure delivery of a seamless digital experience to customersWorking alongside marketing, technology and other relevant functions to have in place a communication calendar for running multi-channel campaigns to drive adoption of digital servicesContinuously experimenting, testing, designing & managing campaigns for customer activation and adoption of digital services