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    • Regional Marketing Manager - Delhi - Verint

    Verint
    Verint Delhi

    1 month ago

    Default job background
    Technology / Internet
    Description

    Job Summary

    Work with the India sales team to deliver effective marketing programs and demand generation campaigns across the India region, producing a consistent flow of quality sales leads.

    Position Verint as the leader in customer experience (CX), contact centre, and AI-driven customer engagement platforms across India.

    Grow Verint's market coverage, penetration, and reputation across the India region.

    Key Accountabilities

    • Work with the India Managing Director to build an effective marketing plan that delivers quality sales leads.
    • Design and execute closed-loop, integrated marketing campaigns with a focus on digital (online, email, search engine marketing) marketing across India, utilizing the Eloqua/salesforce.com marketing automation platform whenever possible.
    • Ensure a regular flow of marketing-qualified leads (MQLs) are generated and work with the Sales organization to convert these into sales accepted leads (SALs) and sales qualified leads (SQLs).
    • Work with the Sales team to identify priority customer target organizations and design marketing programs that enable our 'land and expand' strategy in these accounts.
    • Design, organize, and execute field marketing events such as conferences, seminars, and webinars in India (both Verint-branded and third-party) and assist the wider APAC Marketing Team with any regional events.
    • Develop and grow the Verint brand across the region through engagement with media and industry analysts and highlight Verint's position as an industry thought leader.
    • Produce a regular and consistent stream of customer case studies, opinion articles, and similar media and sales assets.
    • Own and manage Verint's contact database in India and develop programs that enable its expansion to support sales growth.
    • Engage with Partners across India to develop Verint marketing activities and promotions to their customers.
    • Grow our web presence and related SEO and social media activities in India.
    • Manage the marketing budget for the India region.
    • Generate regular demand generation reports for Sales and Management, highlighting campaign outcomes.

    Requirements

    • 5+ years of marketing experience in the IT or technology industry (preferably in the B2B technology software sector).
    • 2+ years of India Marketing Management experience.
    • Experience with marketing automation (Eloqua), web analytics, and content management systems.
    • Experience with CRM systems, ideally salesforce.com.
    • Experience with Microsoft Office (Excel, Word, PowerPoint).
    • Understanding of metrics-driven, demand generation marketing.
    • Excellent organizational, negotiation, and influence skills.
    • A vibrant entrepreneurial attitude, strong individual performer, effective technical communicator, and effective in matrix team organizations.
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