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- Ability to think and ideate on digital creatives, content and copy for the companies various digital channels such as Social media pages, Emailers, bulk messages, website, blog, PR articles, articles for onpage & Off page SEO, Packaging design & content.
- Market research and analysing competitors & their marketing strategies
- Composing and posting online content for the Company's social media pages, website, emailers etc.
- Track and analyse the effectiveness of the creatives using insights & conversion metrics to know what pieces of their work get more attention and why.
- Plan and execute a content strategy that drives high engagement
- Serve as editorinchief for all content to ensure quality, clarity and consistency
- Collect, monitor and analyse social and website metrics, and make improvements accordingly
- Stay updated on industry trends and adjust the content strategy as needed
- Collaborate with brand, product and sales managers to create promotional concepts
- Manage the distribution of content across all channels
- Understanding of content marketing tactics, such as SEO, digital advertising and social media marketing
- Ability to multitask & take on multiple assignments
Content Lead - Mumbai, India - iimjobs
Description
The Role of a content manager is to use writing, graphic design, visual storytelling or a combination of these disciplines to make any topic relatable and interesting to the consumer.
The role of a content manager is both creative and analytical, using trends in consumer behavior to make media that helps connect people to a brand.
The content manager has to work in sync with the all-marketing teams & fulfil their content requirements.