- Marketing Automation
Email Marketing and automation Specialist - Sahibzada Ajit Singh Nagar, India - SW SOFTTECH
Description
We are on the hunt for a sharp and innovative email marketing specialist. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As an email marketing specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings.
Are you someone who values strategic thinking, technical organization, and hands-on project development? We are seeking a highly motivated Email Marketing and Automation Specialist to join our team at New York Office and develop, build, and grow our partner and company-owned email marketing programs.
The Email Marketing and Automation Specialist is extremely data-driven, has an eye for identifying analytical trends, and can create actionable plans from key performance metrics. Candidates should have at least two (2) years of proven email marketing experience.
As a creative company thats generating significant impact in media, we specialize in developing and building marketing programs that engage and excite audiences and capitalize on ideas that are important to our partners. As the Email Marketing and Automation Specialist, you will play a critical role in the success of our email marketing programs, from technical maintenance to audience retention and revenue generation.
You will have the opportunity to work closely with high-profile partners and experienced members of the Marketing, Creative, and Revenue teams to develop user journeys and execute strategies aimed at retaining audiences, increasing engagement, and generating revenue.
Youll thrive in this roll if you possess:
A strong understanding of email marketing strategies, including lifecycles, and user journeys
The ability to analyze performance data and translate data into actionable strategies
A strong attention to detail and an eye for creative optimization
Self-discipline and the ability to prioritize, plan, and execute multiple projects at once
Quick adaptability to changes in audience and industry trends
Critical thinking and problem-solving skills
As the Email Marketing & Automation Specialist, your responsibilities could include:
Implementing email lifecycles, drip campaigns/workflows, and user journeys
Building automated email campaigns, welcome series, and re-engagement series
Executing all email marketing collateral
Creating and implementing ongoing A/B testing strategies
Defining, tracking, and analyzing Key Performance Metrics for partners
Interpreting collected email data to optimize ongoing strategies
List segmentation and database management
Email calendar management
You could have experience in:
Email Marketing
Web Development
Marketing Operations