Digital Analyst - Mumbai, India - RapidBrains

    RapidBrains
    RapidBrains Mumbai, India

    2 weeks ago

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    Description

    Role: Digital Analyst

    Company: Plan.Net Group

    Experience: 5 + Years

    Location: Mumbai

    Notice Period: Days

    Hire type: Full time

    Job Description:

    We are seeking a skilled Digital Analyst to join our interdisciplinary team of marketing, statistics, and consulting specialists. The ideal candidate will have a strong background in data analytics, digital marketing, and technical proficiency in tools such as Adobe Analytics and Google Tag Manager. The role involves designing and implementing onsite tracking, creating insightful reports and dashboards, integrating third-party pixels, analyzing customer journeys, and crafting targeted communication strategies.

    Responsibilities:

    • Collaborate with a diverse team of experts in marketing/media, statistics/analysis, and consulting.
    • Design and implement onsite tracking utilizing data layer and tag management systems (Google Tag Manager and Adobe Launch).
    • Generate comprehensive reports and dashboards using Google Analytics and Adobe Analytics, providing actionable insights and recommendations.
    • Integrate third-party advertising and retargeting pixels using Google Tag Manager, Adobe Launch, and Tealium.
    • Analyze customer journeys and correlate tracking data with various online and offline data sources (e.g., CRM data, seasonality, climate data).
    • Develop user profiles to enable targeted communication through data management platforms.

    Education and Qualifications:

    • Technical university degree in a relevant field with a focus on data analytics, digital marketing, or equivalent qualification.

    Work Experience:

    • Minimum of 3 years of professional experience in analytics.

    Technical / Professional Skills:

    • Proficiency in data science and understanding of marketing/media business concepts.
    • Advanced knowledge of Adobe Analytics Implementation and expertise in at least one tag management system, particularly Adobe Launch.
    • Desirable familiarity with JavaScript and HTML.
    • Advanced proficiency in MS Office products, especially Excel.

    Other Requirements:

    • Excellent communication skills.
    • Proficiency in German or English.
    • Strong analytical capabilities, with the ability to interpret requirements and provide strategic business recommendations.

    Mandatory Skills:

    • Adobe Launch
    • Adobe Implementation
    • JavaScript