Manager - Marketing - Retail (6-12 yrs) - Mumbai, India - iimjobs

Description

• Analysis of YOY spending & forecast new budgets (100% adherence to marketing budgets)
• Ensure accurate billing from thirdparty service providers/vendors for Regional marketing initiatives
• Minimize advertising expenditure by managing longterm contract negotiations with local media agencies
• Vendor Negotiations
• New Customer Acquisition
• Plan & Execute store led BTL plans leading to an increase in Walkins
• Coordinate with External, Internal Ad agencies & Creative teams to provide creative support
• Ensure timely rollout and followup of various ATL, and BTL programs in the region
• Cost Effective Outdoor Media Management
• Ensure 100% accurate and timely billing and maintain longterm contracts
• Cost Effective ATL plan for our region to increase YOY walkins and to improve ROI by 5%
• Increase in Lapsed to New customers by +5% by effective remarketing campaigns (Instore activations/ SMS/ Telecalling/ Videocalling) with inputs from CRM data.
• Maintain MOM details of targets and achievements against all activities to track the efficiency of activities.
• OOH Media Planning, Strategy, Buying & Effective Negotiation.
• Reach & Frequency report for all Outdoor campaigns
• Effective spending in outdoor media to ensure 10% competitive rates in comparison to prevailing market rates
• Securing 100% prominent media for Pan India locations during all tactical campaigns
• Competitor tracking reports for all outdoor campaigns for the yearlong period