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- Conduct ongoing keyword research, identifying opportunities for expansion and growth.
- Manage bid optimization and multi-market PPC campaigns to meet agreed-upon targets.
- Runtargeted ads on various paid channels, including Google Ads, Facebook Ads, and others - Researching keywords and audience personas.
- Create re-marketing campaigns, adjusting budget and optimizing bids for improved ROI.
- Research and implement content recommendations to enhance organic SEO success.
- Analyze and track website analytics, providing regular insights and recommendations.
- Stay up-to-date with the latest search engine optimization best practices and recommendations.
- Develop and execute link building strategies to improve online presence.
- Collaborate with the development team to ensure proper implementation of SEO best practices in new code developments.
- Work closely with editorial and marketing teams to drive SEO efforts in content creation and programming.
- Recommend changes to website architecture, content, linking, and other factors to boost SEO rankings for target keywords.
- Identify and resolve technical SEO issues promptly, addressing architecture, crawlability, indexability, broken links, and more.
- Be accountable for achieving targets in terms of leads, ranking, and traffic through on-page and off-page activities.
- 5-7 years of experience as an SEO Strategist and PPC specialist role.
- In-depth knowledge of website tools, including Google Analytics, Google Webmaster, Ahrefs, SEMrush, and others.
- Familiarity with ranking factors and search engine algorithms.
- Up-to-date knowledge of the latest SEO trends and best practices.
- Ability to develop and implement an SEO strategy that aligns with business needs and drives significant traffic increases.
- Capacity to analyze and showcase competitive keyword rankings on major search engines like Google, Yahoo, and Bing.
- Strong organizational, time management, and analytical skills.
- Experience with social media is a plus.
- Excellent written and communication skills.
Digital Marketing Specialist - Bengaluru - MAPSystems
4 weeks ago

Description
We are seeking a Digital Marketing Specialist to oversee search engine optimization and paid media marketing initiatives.
Key Responsibilities
Required Skills and Experience
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