AGM - Marketing - Super Luxury Properties (5-7 yrs) - Gurgaon/Gurugram, India - iimjobs

    iimjobs
    iimjobs Gurgaon/Gurugram, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    AGM Marketing_Super Luxury


    Developing Marketing Strategies:

    • Create comprehensive marketing strategies to promote super luxury properties.
    • Conduct market research to identify target demographics and trends.
    • Analyze competitor marketing strategies and adjust plans accordingly.

    Brand Management:

    • Maintain and enhance the brand image of the super luxury properties.
    • Ensure consistency in branding across all marketing channels.
    • Develop and enforce brand guidelines for internal and external use.

    Digital Marketing:

    • Oversee digital marketing initiatives, including social media, email campaigns, and online advertising.
    • Implement SEO and SEM strategies to enhance online visibility.
    • Stay abreast of digital marketing trends and incorporate innovative approaches.

    Traditional Marketing:

    • Develop and execute traditional marketing campaigns, such as print ads, brochures, and direct mail.
    • Collaborate with advertising agencies and media partners.
    • Ensure alignment of traditional and digital marketing efforts.

    Public Relations:

    • Build and maintain relationships with key media outlets.
    • Create and distribute press releases for significant property developments or events.
    • Manage crisis communication effectively.

    Event Management:

    • Plan and execute events to showcase super luxury properties.
    • Coordinate with event planners, vendors, and sponsors.
    • Evaluate the success of events and adjust strategies accordingly.

    Collaboration with Sales Teams:

    • Work closely with the sales team to align marketing strategies with sales goals.
    • Provide sales teams with necessary marketing materials and support.
    • Analyze sales data and adjust marketing strategies as needed.

    Budget Management:

    • Develop and manage the marketing budget.
    • Track expenses and ensure costeffectiveness of marketing initiatives.
    • Provide regular reports on the ROI of marketing campaigns.

    Customer Relationship Management (CRM):

    • Implement and manage CRM systems to track and analyze customer interactions.
    • Develop targeted marketing campaigns based on CRM data.
    • Enhance customer satisfaction and loyalty through strategic initiatives.

    Market Trends and Innovation:

    • Stay informed about market trends, industry innovations, and customer preferences.
    • Integrate innovative marketing techniques to set the properties apart from the competition.
    • Continuously assess and update marketing strategies based on market dynamics.

    Team Leadership:

    • Lead and mentor the marketing team.
    • Foster a collaborative and creative work environment.
    • Set clear goals and expectations for team members.

    Compliance and Legal:

    • Ensure all marketing activities comply with relevant laws and regulations.
    • Work with legal teams to review and approve marketing materials.