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  • Marketing Specialist - hyderabad - Craft My Plate

    Craft My Plate
    Craft My Plate hyderabad

    3 weeks ago

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    Description

    Marketing Strategist Job Description

    CraftMyPlate is a revolutionary Food Tech startup on a mission to disrupt the Bulk Food Segment.

    We are seeking a passionate and versatile Marketing Strategist to help us achieve our goals.

    Key Responsibilities:

    • Develop & Execute Marketing Strategies: Design and implement marketing campaigns across digital and physical channels to increase brand visibility and drive growth.
    • Team Collaboration: Work closely with product, sales, and customer service teams to align marketing efforts with overall business objectives.
    • Campaign Management: Manage the full lifecycle of marketing campaigns, from concept to execution, ensuring they are delivered on time.
    • Content Creation: Oversee content development for social media, email marketing, and other channels, ensuring consistency in messaging and tone.
    • Performance Analysis: Track, analyse, and optimise marketing campaigns using tools like Google Analytics and social media insights.
    • Market Research: Stay on top of market trends and competitor activities to refine marketing strategies accordingly.

    Requirements:

    • 2+ years of proven experience in digital and physical marketing campaigns.
    • Expertise in digital marketing tools such as Google Ads, SEO/SEM, social media, and CRM systems (e.g., Leadsquared).
    • Strong experience in data-driven marketing and performance optimisation.
    • Ability to manage multiple campaigns across different platforms and channels.
    • Exceptional communication skills, both written and verbal.
    • Startup experience is preferred, with the ability to navigate ambiguity and work in a fast-paced environment.

    Preferred Qualifications:

    • Hands-on experience with email marketing, content strategy, and paid advertising.
    • Proven ability to adapt quickly to new tools and processes in a fast-evolving startup culture.

    Why Join Us?

    • Be part of a mission-driven team focused on innovation in the food tech space.
    • Competitive salary and growth opportunities as we scale.
    • A collaborative and dynamic work environment where your marketing strategies can make a tangible impact.

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