Digital and Social Media Marketing Specialist - Coimbatore, India - likeness

Description

Role:
Digital and SocialMedia MarketingSpecialist

JobDescription:
Overview:Weare seeking a talented and experienced Digital and Social MediaMarketingSpecialist with a minimum of 1 yearof handson experience. The ideal candidatewillbe responsible for developingimplementing and managing our digital andsocialmedia strategies to enhance brandvisibility engage audiences and drivebusinessgrowth. The candidate should have aproven track record of successfuldigitalmarketing campaigns and a deepunderstanding of various social mediaplatforms.


Responsibilities:


DigitalMarketing Strategy:Developimplement and manage comprehensive digitalmarketingstrategies to drive brand awarenesslead generation andcustomeracquisition.
Conductmarket research to identify trends competitor activitiesandtarget audiencebehavior.
Stay updated with industry trendsand emerging digitalmarketingtechnologies.


SocialMedia Management:

Createcurate and manage all published content across varioussocialmedia platforms ensuring alignmentwith brand messaging and goals.
Engage withthe online community and respond tocommentsmessages and inquiriespromptly.
Utilize social media analyticstools to track performance andoptimizestrategies for better reach andengagement.


ContentCreation:

Collaborate with thecontent team to create engaging andshareablecontent for social mediaplatforms.
Develop and execute contentcalendars to ensure a consistent andrelevantonline presence.


PaidAdvertising:

Plan execute andoptimize paid advertising campaigns onplatformssuch as Google Ads Facebook Ads andother relevant channels.
Monitor and analyzecampaign performance providing regularreportsand insights for continuousimprovement.


SEOOptimization:

Work closelywith the SEO team to implement onpage andoffpageSEO strategies to improve organicsearch rankings.
Monitor and analyze websitetra c and user behavior usingGoogleAnalytics.


Analyticsand Reporting:

Provide regularreports on key performance indicators (KPIs)tomeasure the success of digital and socialmedia campaigns.
Use datadriven insights toadjust strategies and improveoverallcampaignperformance.


Qualications:

Bachelors degree inMarketing Communications or a relatedeld.
Minimum of 1 year of experience indigital and social media marketing.
Pro cientin using social media management tools and analyticsplatforms.
Strong understanding of SEOprinciples and best practices.
Excellentwritten and verbal communicationskills.
Creative thinking and the ability tocontribute innovative ideas tomarketingcampaigns.


AdditionalSkills (Preferred):Experiencewith graphic design tools (e.g. Adobe CreativeSuite).Familiarity with email marketingplatforms.
Certifications in digitalmarketing or relatedelds.

If youare a dynamic and resultsoriented digital marketing professionalwith apassion for staying ahead of industrytrends we invite you to apply for thisexcitingopportunity.

Please submit yourresume a cover letter and a portfolio ofyourprevious work demonstrating your impacton digital and social mediamarketingcampaigns.
seo,seoprinciples,performance indicators,paid advertising,data-driveninsights,adobe creative suite,social media management,social mediaanalytics tools,content calendars,create, curate, and manage allpublished content,digital marketing strategy,digital marketingstrategies,analyze website traffic,optimize paid advertisingcampaigns,market research,best practices,google analytics,seooptimization,facebook ads,email marketing platforms,googleads,analytics and reporting,emerging digital marketingtechnologies,on-page and off-page seo strategies,contentcreation