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  • Sr Manager- Demand Generation Specialist - Bengaluru - Genpact

    Genpact
    Genpact Bengaluru

    2 weeks ago

    Genpact background
    Description

    Job Title: Sr Manager-Specialist, Demand Generation

    We are seeking a highly motivated Demand Generation Sales Specialist to join our business development team.

    About the Role:

    This is a pivotal position that requires identifying, qualifying, and nurturing potential leads for our service offerings. As the first point of contact for prospective clients, you will help build a strong pipeline for the sales team by targeting key decision-makers in various industries.

    Responsibilities:

    • Lead Identification: Research and identify potential leads that align with Genpact's target market and service offerings.
    • Outbound Prospecting: Conduct outreach via emails and social media to engage potential clients, tailoring communication strategies based on the prospect's industry, business challenges, and needs.
    • Lead Qualification: Qualify leads by assessing their budget, authority, needs, and timeline for services, understanding prospect pain points to determine if they are a good fit for the company's solutions.
    • Campaign Management: End-to-end campaign management, including creation and management of outreach campaigns.
    • Pipeline Management: Maintain and update the Salesforce system with accurate and timely information on all lead interactions, track lead progress, and follow up regularly to ensure consistent engagement.
    • Collaboration with Sales Team: Collaborate with the sales and business development teams to transition qualified leads and ensure a smooth handoff for further engagement, providing detailed insights about the lead to assist in the sales process.
    • Target Achievement: Work towards monthly and quarterly demand generation goals, meet or exceed KPIs, including the number of leads generated, outreach activities, and conversion rates.
    • Market Research: Stay informed on industry trends, competitive landscape, and emerging technologies to effectively position the company's services in a way that resonates with prospects.
    • Reporting and Analysis: Regularly report on demand generation activities, conversion rates, and the effectiveness of different outreach strategies, provide feedback on trends and areas of opportunity for improvement.

    Qualifications:

    • Minimum Qualifications / Skills:
      • Any graduate or post-graduate degree.
      • Relevant years of experience in demand generation, inside sales, or business development, preferably within the professional services or consulting industry.
      • Proven ability to generate and qualify leads through various channels.
      • Proficient in CRM software (e.g., Salesforce) and demand generation tools (e.g., LinkedIn Sales Navigator).
      • Understanding of the professional services landscape focused on Finance & Accounting, Supply chain and Insurance, including market trends, client needs, and competitive dynamics.
      • Proficiency and familiarity with technology tools, platforms, and systems and understanding of artificial intelligence (AI) concepts, applications, and technologies relevant to the individual's industry and domain.
    • Preferred Qualifications/ Skills:
      • Goal-oriented and self-motivated with a passion for sales.
      • Strong problem-solving abilities and a proactive mindset.
      • Ability to multitask and manage time effectively in a fast-paced environment.
      • Results-oriented with a strong drive to achieve and exceed targets.
      • Ability to work independently and as part of a team.
      • Strong organizational skills and attention to detail.

    Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or any other characteristic protected by applicable laws.


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