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- Lead Identification: Research and identify potential leads that align with Genpact's target market and service offerings.
- Outbound Prospecting: Conduct outreach via emails and social media to engage potential clients, tailoring communication strategies based on the prospect's industry, business challenges, and needs.
- Lead Qualification: Qualify leads by assessing their budget, authority, needs, and timeline for services, understanding prospect pain points to determine if they are a good fit for the company's solutions.
- Campaign Management: End-to-end campaign management, including creation and management of outreach campaigns.
- Pipeline Management: Maintain and update the Salesforce system with accurate and timely information on all lead interactions, track lead progress, and follow up regularly to ensure consistent engagement.
- Collaboration with Sales Team: Collaborate with the sales and business development teams to transition qualified leads and ensure a smooth handoff for further engagement, providing detailed insights about the lead to assist in the sales process.
- Target Achievement: Work towards monthly and quarterly demand generation goals, meet or exceed KPIs, including the number of leads generated, outreach activities, and conversion rates.
- Market Research: Stay informed on industry trends, competitive landscape, and emerging technologies to effectively position the company's services in a way that resonates with prospects.
- Reporting and Analysis: Regularly report on demand generation activities, conversion rates, and the effectiveness of different outreach strategies, provide feedback on trends and areas of opportunity for improvement.
- Minimum Qualifications / Skills:
- Any graduate or post-graduate degree.
- Relevant years of experience in demand generation, inside sales, or business development, preferably within the professional services or consulting industry.
- Proven ability to generate and qualify leads through various channels.
- Proficient in CRM software (e.g., Salesforce) and demand generation tools (e.g., LinkedIn Sales Navigator).
- Understanding of the professional services landscape focused on Finance & Accounting, Supply chain and Insurance, including market trends, client needs, and competitive dynamics.
- Proficiency and familiarity with technology tools, platforms, and systems and understanding of artificial intelligence (AI) concepts, applications, and technologies relevant to the individual's industry and domain.
- Preferred Qualifications/ Skills:
- Goal-oriented and self-motivated with a passion for sales.
- Strong problem-solving abilities and a proactive mindset.
- Ability to multitask and manage time effectively in a fast-paced environment.
- Results-oriented with a strong drive to achieve and exceed targets.
- Ability to work independently and as part of a team.
- Strong organizational skills and attention to detail.
Sr Manager- Demand Generation Specialist - Bengaluru - Genpact

Description
Job Title: Sr Manager-Specialist, Demand Generation
We are seeking a highly motivated Demand Generation Sales Specialist to join our business development team.
About the Role:
This is a pivotal position that requires identifying, qualifying, and nurturing potential leads for our service offerings. As the first point of contact for prospective clients, you will help build a strong pipeline for the sales team by targeting key decision-makers in various industries.
Responsibilities:
Qualifications:
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or any other characteristic protected by applicable laws.
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