Marketing Manager - India - Neolytica - A QPharma Company

Description

About Us:

Neolytica, a QPharma company, is a leading provider of SaaS-based KOL (Key Opinion Leader) mapping platforms for the pharmaceutical industry. Our innovative platform empowers life science companies to identify, engage with, and measure the impact of key opinion leaders. We are a passionate team working at the forefront of the healthcare marketing industry, and we are searching for a talented Marketing Manager to join our growing team.

About the Role

In this results-oriented role, you will play a key role in developing and executing strategic marketing initiatives to drive user acquisition, brand awareness, and market share growth for Neolytica. You will be responsible for a broad range of marketing activities, including:

• Content Marketing: Develop and manage content marketing strategy across various channels, including website content, blog posts, white papers, case studies, and social media content.
• Social Media Marketing: Manage Neolytica's social media presence across platforms like LinkedIn, Twitter, and Facebook. This includes developing and implementing a social media strategy, creating engaging content, and growing our social media following.
• Website Management: Oversee the content and functionality of the Neolytica website. This may include working with web developers to ensure the site is up-to-date, informative, and user-friendly.
• Search Engine Marketing (SEM) & Paid Advertising: Develop and manage SEM/paid advertising campaigns to drive qualified traffic to the Neolytica website. This may include working with platforms like Google Ads and LinkedIn Ads.
• Email Marketing: Develop and manage email marketing campaigns to nurture leads and promote Neolytica's products and services.
• Marketing Analytics & Reporting: Track and analyze marketing campaign performance using marketing analytics tools. You will use these insights to optimize campaigns and measure ROI.
• Competitive Analysis: Stay up to date on industry trends and conduct competitive analysis to inform marketing strategies.

We are looking for a candidate with the following qualifications:

• Bachelor's degree in marketing, communications, or a related field
• 3-5 years of experience in B2B marketing
• Proven experience developing and executing marketing campaigns across multiple channels
• Strong understanding of content marketing, social media marketing, SEM/paid advertising, and email marketing
• Keen eye for design
• Experience with marketing automation platforms a plus
• Excellent writing and communication skills
• Ability to work independently and manage multiple projects simultaneously
• Data-driven approach to marketing with a focus on ROI
• Passion for the healthcare marketing industry

Benefits:

• Competitive salary and benefits package
• Opportunity to work for a growing company at the forefront of the healthcare marketing industry
• Dynamic and collaborative work environment
• Make a real impact on the success of the company

To Apply

• Please submit your resume and cover letter to .We look forward to hearing from you