Search Engine Optimization Manager - Noida, India - GEDU Services

    GEDU Services
    GEDU Services Noida, India

    2 weeks ago

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    Description

    Job Title:
    SEO Manager


    Position Overview:

    As an experienced SEO Manager with 4-6 years of hands-on experience, you will lead and execute comprehensive SEO strategies to drive organic growth, improve search rankings, and enhance online visibility.

    In this role, you will be responsible for managing a team of SEO analysts, collaborating with cross-functional teams, and developing advanced strategies to achieve business objectives.


    Key Responsibilities:
    Strategy Development:Formulate and execute advanced SEO strategies in alignment with business goals.
    Conduct in-depth keyword research and competitor analysis to identify growth opportunities and drive high-quality leads to the website.

    Team Leadership and Team Building:
    Lead and mentor a team of SEO analysts, providing guidance and support.
    Conduct regular training sessions to keep the team updated on industry best practices.

    On-page optimization:Optimize website content and structure to improve search engine visibility.
    Conduct keyword analysis and ensure strategic placement of keywords in titles, meta tags, headings, and content.
    Optimize website architecture, URL structure, internal linking, and navigation for improved crawlability and user experience.

    Off-page optimization:Develop and execute off-page SEO strategies to enhance the website's authority and reputation.
    Build high-quality backlinks through outreach, guest blogging, content promotion, and social media engagement.
    Monitor and manage online reviews and directory listings to maintain a positive online reputation.
    Experience with local SEO and GMB optimizations.

    Technical


    SEO:
    Conduct regular audits to identify technical issues that may impact website performance and search engine rankings.

    Solid understanding of website tech architecture, indexing / crawling, optimising crawl budgets, managing sitemaps and robot files, mobile friendliness, etc.

    Collaborate with the development team to implement technical enhancements and ensure search engine accessibility.

    Content Optimization:
    Develop and oversee a content optimization strategy, ensuring high-quality, SEO-friendly content across all digital channels.
    Work closely with content creators to align strategies with broader marketing objectives.

    Analytics and Reporting:
    Utilize advanced analytics tools to monitor and analyze SEO performance.
    Provide regular reports on key performance indicators, insights, and recommendations for improvement.

    Conversion Rate Optimization (CRO):Collaborate with UX/UI teams to improve the user experience and implement CRO strategies.
    Identify and implement A/B testing for continuous optimization.

    Industry Trends and Innovation:
    Stay ahead of industry trends, algorithm changes, and emerging SEO technologies.
    Implement innovative strategies to stay competitive in the digital landscape.

    Qualifications:

    Bachelor's degree in Marketing, Business, or a related field.4-6 years of proven experience in SEO roles, with at least 2 years in a managerial position.

    In-depth knowledge of SEO best practices, search engine algorithms, and industry trends.
    Strong leadership and team management skills.
    Proficiency in using advanced SEO tools and analytics platforms.
    Excellent communication and interpersonal skills.
    Proficient in strategizing website lead generations and ROISEO certifications (e.g., Google Analytics, Google Ads, SEMrush) are advantageous.

    Shift Timings: 12:00 PM-9:00 PM (Monday-Thursday)12:00PM - 7:00 PM (Friday)