ai - Performance Marketing Expert - Gurugram - Unikon

Unikon Gurugram

1 week ago

Description

**Performance Marketing Expert Job Description**

We are seeking a highly skilled and data-driven Performance Marketing Expert with 4-5 years of experience to lead our D2C advertising efforts.

The ideal candidate will have a proven track record of managing and scaling Meta and Google Ads campaigns for e-commerce brands, driving revenue growth, and optimizing customer acquisition costs.

This role demands expertise in campaign management, creative strategy, audience targeting, and analytical optimization to achieve exceptional ROAS.

Key Responsibilities:

Campaign Strategy & Execution:

Develop, execute, and scale Meta and Google Ads campaigns to meet revenue and profitability goals.
Create full-funnel marketing strategies targeting awareness, consideration, and conversion stages.
Manage CBO (Campaign Budget Optimization) and A/B test campaigns for maximum efficiency.

Audience Targeting & Segmentation:

Build and optimize Custom and Lookalike Audiences based on Pixel data, CRM lists, and website traffic.
Continuously refine audience segmentation for better targeting and lower acquisition costs.

Creative Optimization:

Collaborate with the creative team to produce high-performing ad creatives (static images, carousels, and videos).
Conduct regular creative A/B testing and provide feedback for content improvement.

Performance Analysis & Reporting:

Monitor and analyze campaign performance metrics, including CTR, CPA, ROAS, and LTV.
Generate detailed performance reports and present actionable insights to stakeholders.
Use data analytics tools (e.g., Meta Analytics, Google Analytics) for attribution and optimization.

Scaling Campaigns:

Scale high-performing campaigns effectively while maintaining efficiency and meeting ROAS targets.
Experiment with bid strategies like Lowest Cost, Cost Cap, and Bid Cap to maximize results.

Required Skills & Qualifications:

4-5 years of hands-on experience managing Facebook/Meta/Google Ads for D2C brands.
Proven success in achieving high ROAS and optimizing CAC for e-commerce.
Proficiency in Meta Business Suite, Pixel setup, and conversion API.
Strong analytical skills with expertise in tools like Google Analytics, Excel, and Data Studio.
Experience with creative testing, ad fatigue management, and audience refinement.
Familiarity with other platforms (Instagram Ads, TikTok Ads) is a plus.
Knowledge of third-party tools like AdEspresso, Hootsuite, or automation platforms.

Soft Skills:

Strong communication and collaboration skills to work effectively with creative and product teams.
Highly organized and detail-oriented with the ability to manage multiple campaigns simultaneously.
A growth mindset and passion for performance marketing.
Previous work in a fast-paced D2C environment.
Knowledge of retargeting and loyalty-building strategies.

What We Offer:

Competitive salary and performance-based incentives.
Opportunity to work with a growing D2C brand in a dynamic environment.
Access to cutting-edge tools and technologies.

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