Digital Media Strategist - Kozhikode / Calicut - Xylem Learning App

    Xylem Learning App
    Xylem Learning App Kozhikode / Calicut

    2 days ago

    Full time ₹400,000 - ₹1,200,000 (INR) per year *
    Description

    We are seeking a proactive Digital Media Strategist with a strong background in EdTech or educational services to join our team in Kozhikode, Kerala. The ideal candidate will be a leader in digital strategy and campaign execution, responsible for developing and implementing multi-channel campaigns to drive lead generation and brand engagement.

    Roles and Responsibilities

    • Digital Strategy & Campaign Execution: Develop and implement comprehensive digital marketing strategies that align with business goals and revenue targets. You will oversee integrated multi-channel campaigns across Google, Meta, LinkedIn, YouTube, and programmatic networks.
    • Lead Generation & Performance Marketing: Design and optimize full-funnel campaigns to generate leads, targeting student and parent personas. You'll be responsible for achieving specific KPIs, such as 400,000 MQLs (Marketing Qualified Leads) annually and a 25% MQL to SQL (Sales Qualified Lead) conversion rate.
    • ROI Management, P&L Ownership & Reporting: Maximize ROAS (Return on Ad Spend) with a minimum benchmark of 5x. You will own and manage digital marketing budgets and deliver performance insights to senior stakeholders.
    • Creative Strategy & Content Delivery: Lead creative direction to boost CTR (Click-Through Rates) to 5%. This includes managing video production workflows and ensuring 95%+ on-time delivery of campaign content.
    • Team Leadership & Cross-Functional Collaboration: Mentor a high-performing team of media buyers, content producers, and designers. You will also coordinate with sales, academic, and product teams to ensure campaign coherence.
    • Social Media & Digital Presence: Direct all social media campaigns and influencer collaborations. You'll analyze engagement data to optimize content strategies and scale online community growth.

    Skills Required

    • Proven experience in a similar role, with a background in EdTech or educational services.
    • Experience in running multilingual or pan-India campaigns.
    • Expertise in various digital marketing channels, including Google Ads, Meta, LinkedIn, and YouTube.
    • The ability to design and optimize full-funnel campaigns to achieve specific KPIs.
    • Strong analytical skills to manage P&L, maximize ROAS, and deliver performance insights.
    • Experience in creative strategy and video production workflows.
    • Leadership skills to mentor a team and collaborate across different departments.
    • Familiarity with student behavioral data, educational marketing trends, and academic content formats.
    * This salary range is an estimation made by beBee
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