Opening for Art Director/Creative Director for Leading Digital Company-Work from home-Salary upto 25lpa - Navi Mumbai, India - Jobman by Shunya Tattva

Description

Hello Everyone,

We have opening for Art Director/Creative Director

Location-Work from Home

Salary upto-25lpa

JD: Art Director

An Art Director in the context of social media / Digital Marketing is responsible for overseeing and directing the visual and creative aspects of a company's or organization's social media content and campaigns. They play a crucial role in ensuring that the visual elements of social media posts align with the brand's identity,engage the target audience, and convey the intended message. Here's a detailed job description for an Art Director in social media

Job Summary:

An Art Director for social media / Digital Marketing is a creative leader responsible for shaping the visual and creative direction of a company's or organization's social media presence. They work closely with marketing and content teams to create engaging and visually appealing content that aligns with brand identity and effectively communicates the message to the target audience.

Key Responsibilities:

· Creative Direction: Set the visual and creative direction for social media content, ensuring

that it aligns with the brand's identity and messaging strategy.

· Content Creation: Collaborate with content creators, designers, photographers, and other

team members to develop visual assets, including images, graphics, videos, and animations, for

social media platforms.

· Concept Development: Brainstorm and develop creative concepts and ideas for social media

/ digital marketing campaigns and posts that resonate with the target audience.

· Visual Identity: Ensure that all social media content maintains a consistent and unified visual

identity and adheres to brand guidelines.

· Design Standards: Establish and maintain design standards and guidelines for social media

content, ensuring a cohesive and professional look and feel.

· Community Engagement: Monitor social media engagement and interact with the audience,

leveraging design to foster positive connections with followers.

· Content Calendar: Collaborate with content planners and managers to create and manage a

content calendar that aligns with marketing and business objectives.

· Analytics and Optimization: Analyze performance metrics and user engagement data to

optimize future content strategies and creative decisions.

· Stay Updated: Keep up-to-date with social media trends, emerging design technologies, and

best practices to guide creative decisions.

Qualifications:

· Bachelor's or Master's degree in Graphic Design, Fine Arts, Marketing, or a related field.

· Extensive experience in creative and design roles, with a strong portfolio showcasing social

media content and leadership experience.

· Proficiency in design software and tools such as Adobe Creative Suite, Sketch, Figma, or

others relevant to the design field.

· Strong leadership, management, and team-building skills with a proven track record of leading

and developing creative teams.

· Excellent communication and presentation skills to convey creative concepts and strategies to

various stakeholders.

· A deep understanding of design principles, social media trends, and best practices.

· Strong problem-solving skills and the ability to think critically about creative and design

challenges.

· Exceptional attention to detail and a commitment to delivering high-quality creative work.

· Adaptability to changing project requirements and timelines.

Thanks & Regards,

Namita Gupta

Senior HR