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  • Performance Marketing Intern - Navi Mumbai - Grexa AI

    Grexa AI
    Grexa AI Navi Mumbai

    2 months ago

    Description

    Location:
    Vashi, Navi Mumbai (On-Site)

    Duration: 6 months

    About Grexa


    Grexa AI is a venture-backed startup on a mission to build the world's first Marketing AI Platform for small businesses - a fully autonomous system that drives Real Revenue by automating and optimizing digital marketing.


    Founded by 4 seasoned IIT alumni and former Testbook Founders / CXOs (scaled to $30Mn ARR business with 1,000+ employees, successfully acquired by a leading edtech company), the team brings deep product expertise, execution speed, and a track record of building at scale.

    We're funded, building fast, and assembling a high-performing team to disrupt the global digital marketing space from India. If you're excited to solve real problems and build transformative AI products - this is your calling.

    Role Overview

    We are looking for a Performance Marketing Intern who is analytical, detail-oriented & comfortable owning campaigns end-to-end.

    The role focuses primarily on lead generation for local businesses through Google Ads and Meta Ads, using a mix of manual optimization and AI-powered workflows.

    You will be responsible for setting up, executing and optimizing campaigns, collaborating closely with internal teams to ensure fast, accurate and measurable outcomes.

    Key Responsibilities


    Plan, set up and manage lead generation campaigns on Google Ads & Meta Ads for a variety of local business clients.

    Create & structure campaigns, ad sets and ad groups, including keyword research, audience selection and targeting.
    Write and refine ad copies, headlines and descriptions aligned with client objectives and audience intent.
    Conduct keyword research, competitor analysis and audience research to inform campaign strategy and experimentation.

    Use AI tools to support campaign creation, analysis and reporting, while ensuring the final output is relevant, high quality and human-reviewed.

    Prepare performance reports and summaries in Google Sheets or Excel, highlighting insights, learnings and next steps.

    Must-Have Skills And Experience


    Prior experience in performance marketing focused on Google Ads with at least one internship or full-time role working hands-on on campaigns.

    Working knowledge of Google Ads (Search campaigns at minimum; PMax, Display or YouTube is a plus).
    Basic knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for tracking and events.
    Proficiency in Google Sheets or Excel for data analysis and reporting.
    Strong analytical skills with the ability to interpret campaign data and translate it into clear actions.
    Understanding of core performance metrics such as CPC, CPM, CTR, CPA, conversion rate and ROAS.
    Good written communication skills for crafting concise, persuasive ad copies and messages.
    Comfort with using AI tools (for copy, creatives, research or analysis) and improving their outputs with your own judgment.

    Good-to-Have Skills

    Experience running or supporting Meta Ads campaigns (Facebook and Instagram).
    Exposure to lead generation campaigns for local businesses such as clinics, salons, gyms, tour operators and similar categories.
    Familiarity with landing page basics and how page experience impacts performance.
    Basic understanding of funnels, remarketing, and attribution.

    Why Join Grexa AI

    Learning opportunity on how to plan, run and scale lead generation campaigns for multiple local business categories.

    Get hands-on exposure to tracking, analytics, and performance reporting using tools like Google Ads, GA4, GTM and Sheets from day one.

    Learn how to combine AI tools with human judgment to create, optimise and scale campaigns faster & more effectively.
    Be involved in the full performance marketing lifecycle. From brief and setup to optimisation, reporting and iteration.

    Collaborate closely with Tech, Product, Growth and AI teams, giving you a true cross-functional startup experience and a steep learning curve.

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