Retention Marketing Role - Mumbai/Navi Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai/Navi Mumbai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Retention Marketing - Mumbai - FinTech/BFSI

    Skills:
    CLM, Loyalty Marketing, retention marketing, clever tap/webengae/moengage

    Company Details - Insurance Technology - Unicorn Company - Andheri

    Exp: 8 to 11 years


    Location:
    Mumbai


    Job Details:

    Key Responsibilities:

    • Optimize yield across channels through A/B testing, ROI analysis, and experimental campaign design;
    • Develop and execute the shortterm and longterm Growth strategy
    • Work with Data Science/Analytics to develop realtime performance marketing reports and statistical models;
    • Collaborate with the Product & sales to develop strategic marketing initiatives that increase the adoption

    Qualifications:

    • 8+ years of growth marketing experience or an analytical role at a tech company
    • Ability to compile and analyze performance data and metrics for use in discovering actionable insights, an Excel master;
    • Resultsoriented: Strategic, focused on outcomes.
    • Have an Experimental approach
    • Experience developing marketing measurement systems and holding the team accountable to hitting ambitious growth goals