Digital Marketing Expert - Kolkata, India - Journey Konnect's

Description

Responsibilities:

1. Assist in the development and implementation of digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), and content marketing.
2. Conduct market research and competitor analysis to identify trends and opportunities for digital marketing initiatives.
3. Collaborate with the marketing team to create engaging and compelling content for various digital platforms, such as website, blog, social media, and email newsletters.
4. Monitor and analyze website traffic, user behavior, and campaign performance using tools such as Google Analytics, and provide regular reports to track key performance indicators (KPIs) and recommend improvements.
5. Support the management of social media accounts by creating and scheduling posts, monitoring comments and messages, and engaging with the audience.
6. Optimize website content and landing pages for improved search engine rankings and user experience, including keyword research and on-page optimization.