Head - Brand & Communications - FMCG/Consumer Durables (15-24 yrs) - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    We have been mandated for a large company for the below mentioned role.


    Location :
    Mumbai


    Position Title :
    Head Brand & Communication


    Job Profile :

    • Create the brand & communication strategy in collaboration with all stakeholders that supports the long term business objectives and lays the foundation of annual plans.
    • Design & manage campaigns & communications to build brand equity.
    • Lead consumer & customer research to assess and identify opportunities for brand positioning.
    • Identify and manage relations with various media and creative agencies for quality execution of marketing and communication initiatives.
    • Plan & lead the PR Activities to create the right brand perception in line with the overall brand strategy.