Head - Marketing - FMCG (8-14 yrs) - Nairobi, India - iimjobs

    iimjobs
    iimjobs Nairobi, India

    Found in: beBee S2 IN - 1 week ago

    Iimjobs background
    Full time
    Description

    Company - A leading FMCG Giant having HO in Nairobi

    Position - GM Marketing

    Reorting to - CEO

    EXPECTED END RESULTS MAJOR ACTIVITIES:

    1. Achievement of the top line, market share, and bottom-line targets for the brand assigned

    Development of marketing objectives - short term & long term

    2. Developing and implementing brand communication, activation, media plans, PR initiatives for the brand assigned

    Liaison with advertising/media / PR agencies to prepare detailed marketing communication

    - Liaison with trade / rural marketing teams to decide & roll-out brand initiatives

    3. Strengthening brand equity & leveraging the same - Analyzing brand health measures/tracks on a regular basis

    - Developing consumer/segment specific initiatives to drive equity

    4. Portfolio management for the brand assigned

    Competitor / Consumer analysis

    - Pricing strategy

    5. Efficient utilization of brand support activities (BSA) budgets for the brands assigned

    Detailed financial planning and monitoring the same on a regular basis