Head Of E-Commerce-Shopify - Goa - Ciel Hr

Description

Key Responsibilities

• Manage and optimize product listings across Shopify, Etsy, 1stDibs, and Amazon
• (titles, images, tags, inventory)
• Improve UX/UI on Shopify with a mobile-first approach and performance-focusedupdates
• Ensure daily marketplace activity to boost algorithm ranking and visibility
• Conduct SEO audits, A/B testing, and implement CRO strategies for listings
• Maintain consistent, brand-aligned product content and visuals
• Coordinate creation and upload of optimized product images
• Sync inventory and shipping details across all platforms; flag discrepancies
• Monitor returns, delivery timelines, and customer communication quality
• Track reviews, resolve escalations, and apply customer feedback
• Use templates or AI tools (e.g., ChatGPT) for efficient and premium responses
• Oversee freelancers and junior support for listing, formatting, and backend updates
• Follow through on directives from founders and brand managers
• Track key KPIs (AOV, CAC, CR, bounce rates, inventory health) weekly
• Generate actionable reports from Shopify, Google Analytics, and marketplaces
• Align updates and campaigns with marketing and content teams.

Your Mission:

• Lead and scale the performance of our Shopify-based ecommerce ecosystem across two luxury, design-led brands Mi&Gei and P-Amour with a strong focus on SEO, CRO, analytics, UX, and technical growth.

Your Core Responsibilities

• Own and scale our Shopify storefront performance: CRO, UX, mobile speed, conversion.
• Define and implement ecommerce growth strategy across organic, paid, CRM, and referrals.
• Oversee and continuously improve tracking stack: GA4, GTM, Meta Pixel, CAPI.
• Drive analytics reporting and dashboards (Zoho, Looker Studio, or similar).
• Lead the optimization of product pages, homepage, navigation, and checkout flows.
• Manage the Shopify app stack (e.g., AfterSell, Klaviyo, reviews, subscriptions).
• Run structured A/B testing, multivariate testing, and usability audits.
• Collaborate with our developer (Liquid expert) on theme speed, schema, and SEO markup.
• Align content, keywords, and SEO best practices across collections and PDPs.
• Maintain feed integrity for Google Merchant Center, Meta Catalog, and email integrations.
• Ensure compliance with privacy laws (GDPR/CCPA) and cookie management.
• Lead conversion rate optimization: from cart logic to post-purchase flows.
• Monitor bounce rate, session time, and product engagement.
• Own and improve product catalog: tags, variants, meta fields, SEO titles/descriptions.
• Champion agile workflows using Zoho Projects (optionally JIRA).

Youll Be Measured On

• Uplift in conversion rate, mobile performance, and SEO rankings
• Reduction in cart abandonment and bounce rates
• Growth in AOV and repeat purchase rate
• Tracking accuracy and data completeness
• On-time sprint execution and task delivery

Qualifications & Skills

• Proven experience managing Shopify
• Strong execution mindset hands-on, proactive, and highly accountable
• Ability to think in systems you spot inefficiencies and build processes to solve them Deep understanding of UX, SEO, product presentation, and CRO in an e-commerce context
• High sensitivity to brand tone, visual identity, and luxury customer expectations
• Strong written communication and content judgment, especially for product storytelling
• Comfortable using tools like Google Analytics, Shopify Reports, and AI assistants (e.g., ChatGPT)
• Experience managing freelancers or junior team members and working cross functionally
• Independent, organized, and process-driven able to take ownership and deliver without micromanagement.