Marketing Specialist - Hyderabad, India - Programmers

Description

Roles and India Pvt.

Ltd is looking for a seasoned Marketing, Branding professional from Software Services vertical to manage the organizations global brand enhancement.

The KRAs of the role

Develop a roadmap for as a Brand aligned with corporate and marketing plans.
Work with the creative/content team to create innovative campaigns for social media and online ads.
Creation and development of cases studies to enable sales teamCreate brand and awareness among the target audiences.
Create, Design, and build marketing Content for Web, GTM, Blogs, Marketing Collaterals, Press, Social Media, etc.
Manage, design, and create Website and the various profiles of the organization.

Create a pipeline for regular client testimonials either on Video or Audio or Text medium and manage the same at the organizational level.

Corporate CommunicationsCreation of Blogs/Articles on the latest trends and technologies at the organizational level as well as department level.

Creation, design, and content of corporate Emailers/Newsletters/GreetingsDevelop inspiring and actionable creative briefs to develop creative assets to support Digital, Web, eComm, PR, Packaging, In-store Displays and other collateral.

Market Research, information, and finding, and its Implementation:

Identification of key trends from the market research report and usage of key trends for building brand initiativesAssist in implementing social media campaigns (LinkedIn, Facebook, Instagram, etc) and digital campaigns using Google AdWords, Quora, Taboola etc.

Plan, launch & run seasonal emailers/campaigns, online and offline, throughout the calendar yearPartner with Digital Marketing/Web Content team to ensure all product information is up-to-date and optimized against communications plan and overall brand strategy.

Desired Candidate Profile

Bachelors degree in technology or related field, with post-graduation in the marketing field5-10 years of experience in marketingExcellent Written and Oral Presentations SkillsVery Strong proficiency in Microsoft Excel/PowerPoint/WordGlobal brand management experienceExcellent in content and creative development and DesigningStrategic Thinking and Business analysis

Perks and BenefitsNot constraint for the right candidate