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- Competition Benchmarking and Industry Analysis:
- Conduct comprehensive competitive benchmarking to understand market positioning, pricing, and offerings of key competitors in coworking and managed office spaces.
- Analyze industry trends, regulatory changes, and economic factors impacting the real estate and coworking sectors.
- Develop reports that compare BHIVE's strengths and weaknesses relative to competitors, identifying opportunities for differentiation and growth.
- Real Estate Content Strategy:
- Research consumer needs and preferences in the real estate and coworking markets to identify opportunities for BHIVE's RE content platform.
- Evaluate performance metrics of content initiatives and recommend improvements for user engagement and content value.
- Support the marketing team in creating data-backed content campaigns that resonate with BHIVE's target audiences.
- Brand Strategy and Positioning:
- Monitor and evaluate BHIVE's brand performance across channels to ensure it aligns with market trends and customer perceptions.
- Conduct brand health studies and suggest strategies for enhancing brand visibility, loyalty, and trust.
- Collaborate with the creative and sales teams to refine the messaging and positioning of BHIVE's products and services.
- Customer Insights and Persona Development:
- Develop detailed customer personas by analyzing data from surveys, focus groups, and behavioral studies.
- Identify key drivers of customer satisfaction and loyalty to improve product and service offerings.
- Utilize insights to shape marketing campaigns and enhance the customer journey.
- Data-Driven Decision Making:
- Leverage data analytics tools to extract actionable insights from multiple sources, including market trends, internal metrics, and customer feedback.
- Provide regular and ad-hoc reports on market dynamics, competition, and business performance.
- Presents findings to senior leadership in a clear and actionable format, enabling strategic decision-making.
- Education:
- Bachelor's or Master's degree in Marketing, Business Administration, Economics, Statistics, or a related field.
- Experience:
- 5–6 years of experience in market research, competitive intelligence, or brand strategy roles.
- Strong preference for candidates with exposure to the real estate or coworking sectors.
- Technical Skills:
- Proficiency in market research tools such as SEMrush, or similar platforms.
- Advanced analytical and data visualization skills (Excel, Tableau, Power BI, etc.).
- Expertise in competitive benchmarking, customer segmentation, and pricing strategy.
- Soft Skills:
- Exceptional communication and storytelling skills to translate complex research into actionable insights.
- Strong stakeholder management and collaboration skills across diverse teams.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Market Research Analyst - bangalore - BHIVE Workspace

Description
Job Description: Market Research Specialist
BHIVE Workspace is seeking a skilled Market Research Specialist to lead the company's market intelligence efforts. This role will be responsible for gathering, analyzing, and interpreting data to inform business decisions and drive growth.
Key Responsibilities:
Qualifications and Requirements:
About the Company:
BHIVE Group stands at the forefront of revolutionizing enterprise-grade managed offices & coworking spaces for enterprises, democratizing investments in Bengaluru. With BHIVE Workspace's extensive network in prime locations of Bengaluru and Mumbai along with BHIVE Properties' expertise in investment, the group redefines commercial real estate and financial services.
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